Social Media Specialist

About the Role

Key Responsibilities

• Plan, create, and implement museum-wide social media strategy and maintain editorial calendar for platforms including Facebook, Twitter, Instagram, and other platforms.
• Develop and execute interactive social media campaigns utilizing new content types and features for museum exhibitions and events, with the goal of increasing awareness, attendance, engagement, and growth across platforms.
• Actively engage with followers, encouraging participation, and fostering a sense of connection across social media platforms to grow digital community and boost community interaction.
• Create, edit, and post engaging written and visual social media content, including photos, video, and copy that highlights the museum's services, exhibitions, and events in the metropolitan Detroit region.
• Support Manager, Marketing in the creation and performance measurement of social media ads to enhance reach, engagement and conversion rates across all platforms.
• Review social media data and insights to track growth, audience engagement, and content performance.
• Develop and implement strategies based on analytics to increase reach and effectiveness.
• Respond promptly to customer service inquiries on social media platforms, ensuring a visitor-centered approach that upholds the museum's reputation.
• Promptly disseminate crisis communications through social media as needed, maintaining transparency and timely updates.
• Apply DIA values to interactions to support a culture of belonging among internal and external stakeholders.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• Four (4) years of relevant work experience developing and managing engaging social media campaigns, creating platform-specific content, analyzing performance metrics, and fostering audience growth across multiple channels.
• Demonstrated collaboration skills to work across departments and divisions internally and with diverse stakeholders externally.
• Ability to speak publicly, including presenting or sharing information in a clear, effective, and engaging manner suited to the audience.
• Familiarity with video editing software and apps.
• Demonstrated experience creating and editing video content tailored to diverse platforms.
• Strong visual storytelling skills to enhance creative projects through video.
• Demonstrated ability to share complex information, ideas, and instructions clearly, effectively, and professionally to diverse audiences through talking or writing.
• Organizational skills to plan, manage, prioritize, and complete multiple ongoing projects to meet deadlines and goals.
• Ability to identify challenges and opportunities, engage others in their resolution, and recommend appropriate course of action.
• Attention to detail and ability to produce accurate results.
• Flexibility and adaptability to changes in priorities based on operational need.
• Ability to work occasional weekend and evening hours for special events.
• Proficiency in the latest version of Microsoft Office 365.
• Proficiency in using remote work technology such as Microsoft Teams.

Nice to Have

• Experience with social media advertising and performance measurement.
• Experience working in a museum or cultural institution environment.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Four (4) years of relevant work experience.

Benefits & Perks

• Not specified in the description.