Social Media Specialist

About the Role

Key Responsibilities

• Generate social media content aimed at leading customer engagement and brand awareness; work in tandem with marketing team.
• Create consistent, meaningful content on all social media platforms; including writing and editing social media posts, improving customer engagement, and promoting social media campaigns.
• Analyze and evaluate social media content; determine successes and opportunities based upon cross-channel performance.
• Monitor social media conversations; respond to both positive and negative feedback; analyze existing and ongoing opportunities for business growth and customer issue recovery.
• Manage large volumes of content creation across all social channels that appeals to a variety of audiences while aligning with overall organizational goals.
• Manage the day-to-day implementation, tracking/reporting and optimization of digital marketing content and campaigns across social media.
• Assist with managing organic and pay-per-click (PPC) campaigns in social media, as well as support search marketing, and SEO.

Requirements

• Bachelor's degree in communications, marketing or related field is required.
• At least 5 years of demonstrated corporate social media experience is required, including planning and managing content in a corporate setting.
• Experience with Sprout Social (or similar platform) is strongly preferred.
• Experience in paid media, social marketing, and search engine optimization (SEO) is strongly preferred.
• Experience must include Microsoft Office, particularly Excel, PowerPoint, and Word.

Nice to Have

• Previous experience working in the healthcare industry is preferred.