Social Media Specialist- Hybrid

About the Role

Key Responsibilities

• Develop relevant content to reach target audience
• Engage with current audience/followers as well as attract new followers on all brand profiles and platforms
• Liaise with other members of the marketing and digital communications team to maximize creativity and performance
• Assist the marketing team with campaigns, brainstorming, advertising, and creative development
• Build and execute social media strategies through competitive research, platform determination, benchmarking, messaging and audience identification and segmentation
• Engage in conversations wherever the brand is mentioned or commented on social platforms such as Facebook, Instagram, LinkedIn, etc.
• Build relationships between the brand and the audience by engaging with brand advocates and potential influencers
• Seek out online collaborating opportunities with local businesses, influencers, companies, and accounts with similar interests
• Conduct online advocacy and open streams for cross-promotions
• Work with physicians to collaborate on promotions and social media ad campaigns
• Monitor trends and benchmarks for measuring the impact of social media campaigns
• Analyze, strategize, design, review, and report on the effectiveness of campaigns to maximize results
• Assist in select community marketing events to capture content and raise awareness of social media presence

Requirements

• Four-year degree in Graphic Design, Communications, Marketing or related field
• Ability to multi-task projects for all lines of business, meet tight deadlines and good interpersonal skills
• Strong creative, organizational, problem-solving and time-management skills
• Expert knowledge in graphic production process and utilize Adobe Creative Suite
• Experience with HTML, CMS, and motion graphics
• Ability to take projects from start to finish with minimal supervision
• Ability to adapt and apply style guides creatively while upholding brand identity for RadNet, as well as our lines of business

Benefits & Perks

• Comprehensive Medical, Dental and Vision coverages
• Health Savings Accounts with employer funding
• Wellness dollars
• 401(k) Employer Match
• Free services at any of our imaging centers for you and your immediate family