Social Media Specialist-South Street Partners

South Street Partners

Charleston, SC

Full Time

Mid Level

4 days ago

Job Description

About the Role

The Social Media Specialist at South Street Partners will lead the development, organization, creation, and sharing of content that tells the story of luxury real estate and hospitality projects through social media channels. The role involves monitoring interactions, building relationships with followers, and ensuring consistent brand voice and visual identity across platforms. The position requires enthusiasm for the brands, strong project management skills, attention to detail, and a positive attitude.

Key Responsibilities

Develop and drive social content calendar; work closely with SSP marketing team & leadership at each project to align social campaigns to business priorities.
Own day-to-day management of community response and engagement across South Street Partners' project social media channels including Facebook, Instagram, LinkedIn, YouTube, and Twitter.
Develop relationships with brand ambassadors and leverage those relationships for additional exposure.
Align closely with the project team to build strategy for on-site events, media visits, and influencer reach.
Work closely with internal team and PR firm to identify, share, and promote unique opportunities through social media channels.
Actively participate in community conversations and manage online reputation by listening to and engaging directly with customers in a timely and authentic manner.
Maintain consistent brand voice, style, tone, and visual identity across all channels.
Source and curate compelling user-generated content from customer ‘influencers', industry partners, and internal team members.
Create compelling designs for content across various platforms.
Travel to various project properties to assist with day-of social for large events or releases.
Establish key success metrics and measurement systems to track ROI of social strategy.

Requirements

Bachelor's degree in Marketing, Graphic Design, Communications or related field.
2+ Years of marketing and/or digital experience.
Knowledge of HTML/Email templating best practices, including CAN-SPAM rules & regulations.
Working knowledge of systems such as Hubspot & Later.com a plus.
Experience with Adobe Creative Suite including design tools and Microsoft products.
Expert in project and task management.
Ability to deliver high quality work quickly in a dynamic organization under time pressure.
Excellent verbal and written communication skills.

Nice to Have

Experience with Adobe Creative Suite including design tools.
Knowledge of systems such as Hubspot & Later.com.
Experience with HTML/Email templating and CAN-SPAM rules.

Qualifications

Bachelor's degree in Marketing, Graphic Design, Communications or related field.
2+ Years of marketing and/or digital experience.

Benefits & Perks

Medical, Dental, Vision insurance.
Short Term and Long Term Disability.
401(k) plan.
Life Insurance.
Accident Insurance.
Telehealth services.
Health/Dependent care spending accounts.
Wellness program.
Generous paid time off including 12 vacation days, 6 sick days, and 9 paid holidays per year.

Working at South Street Partners

South Street Partners values enthusiasm for their brands, attention to detail, a positive attitude, and the ability to work collaboratively across teams. They emphasize impact within a networked, cross-organizational environment and are committed to diversity and equal opportunity employment.

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