Social Media Strategist

About the Role

Key Responsibilities

• Develop and execute social media strategies to support campaigns and category marketing relating to YETI products, seasonal holidays, and brand storytelling.
• Partner with Social Media and Content teams to create always on social-first video content for TikTok and Instagram Reels.
• Strategically plan social asset placements across the social channels; demonstrate understanding of the value each social channel plays for the YETI brand and community.
• Draft and present tactical social media campaign and category marketing strategies with thoughtful channel-specific executions.
• Monitor social media conversations and brand tags for opportunities to engage with the YETI community; stay informed about outdoor events and trending moments involving brand partners and ambassadors.
• Mine for real-time engagement opportunities.
• Develop monthly and campaign social media performance reporting to understand channel health; develop insights and key learnings to inform the social strategy.
• Contribute to the social media editorial calendar and oversee campaign execution.
• Draft social copy that adheres to the YETI social brand persona and writing style.
• Stay informed of social media marketing trends and social channel capabilities; proactively inform the team of trends and opportunities that support the social media strategy.

Requirements

• Bachelor's Degree in Marketing or similar field.
• At least 3+ years in social media or marketing experience at an agency or brand.
• Advanced knowledge in social media platforms and asset requirements, with experience utilizing TikTok and Instagram on behalf of a brand.
• Experience working with a wide range of creative formats including short-form video, photography, GIFs, and live videos.
• Proven track record creating large-scale social campaigns, with examples for reference.
• Excellent writing skills and ability to customize copy for specific activities/markets.
• Comfort with working with data in Microsoft Excel.
• Experience working cross-functionally with brand, content, and creative teams.
• Self-starter with ability to succeed in a fast-paced, changing environment.
• Moves with a sense of urgency and manages deadlines effectively.
• Passion for the outdoors and/or YETI pursuits is a plus.
• Approximately 20% travel, including occasional overnight stays.

Nice to Have

• Passion for the outdoors and/or YETI pursuits.

Qualifications

• Bachelor's Degree in Marketing or similar field.

Benefits & Perks

• Click here to learn about the benefits and perks offered at YETI.