Specialist, Content Strategy

About the Role

Key Responsibilities

• Keep a constant pulse on consumer behavior and food culture to spark fresh content ideas.
• Fuse data and consumer insights into best-in-class creative concepts and strategies.
• Partner with subject-matter experts to ideate and execute content across media, partnerships, owned channels, social, ecommerce, events, and more.
• Define and track KPIs that align with broader business goals, then monitor asset performance and optimize content in real time.
• Craft clear, compelling internal communications that articulate content vision, strategy, and results.

Requirements

• Bachelor's degree in Marketing, Communications, or related field.
• Minimum 2 years of marketing/activation experience in communications planning, advertising, channel expertise (paid, owned, earned), or content development.
• Proven ability to originate original creative ideas and build on agency platforms to drive growth.
• Strong data-driven mindset paired with strategic-thinking and executional excellence.
• Experience with AI or a passion to become a leading voice in AI integration within the creative process.
• Excellent communication and presentation skills; adept at informing, influencing, and negotiating across all levels.
• Ability to work both autonomously and collaboratively in cross-functional teams.
• Masterful storytelling skills to engage consumers and rally internal stakeholders.

Nice to Have

• Prior experience in the food industry and genuine passion for cooking.
• Hands-on knowledge of organic social and ecommerce content strategies.
• Background collaborating with performance marketing teams to leverage KPIs for content optimization.
• Familiarity with brand experiences or event-driven content activations.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• Minimum 2 years of marketing/activation experience in communications planning, advertising, channel expertise (paid, owned, earned), or content development.

Benefits & Perks

• Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).
• Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.
• Campbell's offers unlimited sick time along with paid time off and holiday pay.
• If in WHQ - free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store.
• Giving back to the communities where our employees work and live is very important to Campbell's. Our "Campbell's Cares" program matches employee donations and/or volunteer activity up to $1,500 annually.
• Campbell's has a variety of Employee Resource Groups (ERGs) to support employees.