Specialist, Digital Communications

Foley & Lardner

Chicago, IL

Full Time

Mid Level

2 days ago

Job Description

About the Role

Foley & Lardner LLP is a great place to work because of what we do and how we do it. Here, your unique perspectives, experiences, and abilities will be embraced and developed, so you can excel. Being a part of Foley means having the opportunities and resources necessary to gain experience, advance professional goals, and forge meaningful connections. It's a place where you can build your career and enjoy professionally satisfying work. We have over 2,300 people who are #HappyatFoley, and we think you will be too. The Specialist, Digital Communications is a central member of the marketing communications and marketing technology teams. This role involves shaping content strategy, driving demand, engaging audiences across Foley's external websites, ensuring SEO integration, analyzing web traffic, and collaborating with internal and external stakeholders to optimize web performance and content quality.

Key Responsibilities

Refine and continuously improve our content update approaches (in collaboration with content teams) to leverage digital analytics data for targeted audiences and improve market penetration.
Perform SEO analysis, proactively identify opportunities for improvement, and implement strategies to enhance search engine visibility.
Collaborate with BD&M team members and website partners to design and build new web page templates, ensuring they are visually appealing, engaging, and optimized for performance.
Inform and support the implementation of the web strategy and roadmap, contributing to long-term planning and execution.
Leverage reports and analysis to constantly improve content, campaigns, and website performance, using tools like Google Analytics and Semrush.
Build, manage, and report on the firm-wide SEO strategy and digital activities on a regular basis (weekly automated and quarterly business reviews at a minimum).
Share web and SEO best practices and industry developments with team members.
Partner with supporting web consultants for web development, SEO/SEM, and related projects.
Collaborate with marketing automation, CRM, IT, business development, other marketers, and occasionally partners to implement web strategy.

Requirements

Bachelor's Degree required.
Minimum of three (3) years of experience in web analytics and SEO research, insights, and content development.
Minimum of one (1) year of experience with user experience (UX) principles and designing pages.
Experience creating, building, and managing digital marketing strategy, including writing content briefs.
Experience monitoring, measuring, and reporting on SEO performance metrics using tools such as Google Analytics, Semrush, Looker Studios, or similar.

Qualifications

Bachelor's Degree

Working at Foley & Lardner

Foley & Lardner LLP fosters a supportive environment where diverse perspectives are embraced, and professional growth is encouraged. The firm values continuous improvement, collaboration, and industry best practices to drive success and engagement.

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