Specialist I, RevOps

About the Role

Key Responsibilities

• Assist in building and executing multi-touch campaigns across email, landing pages, social media, and outbound sequences using platforms like HubSpot and Apollo.io.
• Support product-led growth (PLG) initiatives through in-app messaging, lifecycle campaigns, and nurture workflows.
• Coordinate with Sales, Product Marketing, and Content teams to align messaging, timing, and goals for each campaign.
• Build responsive email templates and dynamic landing pages for specific segments, industries, or buyer personas.
• Monitor lead scoring models, enrichment processes, and CRM syncs to ensure proper lead flow and attribution.
• Maintain and update contact databases, lists, and workflow triggers to ensure campaign accuracy.
• Track and report on campaign performance metrics including open rates, click-through rates, conversion rates, and cost per lead.
• Conduct A/B and multivariate testing to optimize subject lines, copy, CTAs, send times, and segmentation.
• Recommend adjustments based on campaign analytics and performance trends.
• Work closely with content, creative, and digital marketing teams to review and implement campaign assets.
• Collaborate with peers across Revenue Operations to ensure system integration and reporting consistency.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 2-5+ years of experience in digital marketing, demand generation, or marketing operations, preferably in SaaS or EdTech.
• Experience using marketing automation platforms such as HubSpot, Marketo, Pardot, or similar.
• Proficiency in campaign-building workflows and audience segmentation.
• Solid understanding of marketing KPIs and funnel metrics.
• Basic knowledge of HTML/CSS for email and landing page formatting.
• Familiarity with CRM systems like Salesforce or Creatio.
• Highly organized, detail-oriented, and able to manage multiple projects.
• Strong communication skills and ability to collaborate across teams.
• Working knowledge of tools such as Canva, Google Analytics, or Apollo.io.
• Enthusiasm for education, technology, and data-driven problem solving.

Nice to Have

• Experience with PLG funnels, lead scoring models, and buyer journey alignment.

Qualifications

• Bachelor's degree in a relevant field.

Benefits & Perks

• Medical, dental, and vision insurance.
• Health Savings Account (HSA) and Flexible Spending Account (FSA).
• Generous earned time off.
• 401K and student loan repayment programs.
• Life insurance and AD&D insurance.
• Employee assistance program.
• Employee stock purchase program.
• Tuition reimbursement.
• Performance-based incentive pay.
• Short- and long-term disability.
• Wellness program.