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Specialist, Marketing Campaigns

Tractor Supply

Brentwood, TN
Full Time
Mid Level
about 1 month ago

Job Description

About the Role

This position supports the Customer Marketing team with responsibilities that include overseeing targeted/personalized emails, SMS and Push Notifications, direct mail for Tractor Supply Customers from planning phases to execution. This position will partner with multiple departments including Merchandising, Ecommerce, Digital Marketing, National Marketing, Loyalty Marketing, Market Research and Creative to execute Marketing plans. This position will include program management within the Customer Marketing and Analytics groups to drive the yearly roadmaps.

Key Responsibilities

  • Manages campaign details both internally and externally with vendor partners to ensure flawless execution of email, SMS/Push, or direct mail campaigns.
  • Owns key CRM tasks, such as, campaign brief creation, creative updates, coupon and online promo code set-up, invoice processing, and store communications for a variety of marketing projects on an ongoing basis.
  • Responsible for creating weekly reports that are communicated out to leadership and marketing teams.
  • Manage timelines and task lists to ensure all project deadlines are being met.
  • Maintains campaign calendar across programs and ensure they are up-to-date to reflect real-time updates.
  • Lead a series of weekly meetings with internal stakeholders and 3rd party vendors, covering campaign development, creative planning or personalization initiatives.
  • Owns roadmap documentation for the Customer Marketing and Analytics teams and ensures the roadmap tracking sheet is updated with necessary changes and milestones.
  • Track process changes for the Customer Marketing team and maintain training documents for the team.

Requirements

  • 2+ years' retail marketing project management experience preferred.
  • Experience with email marketing is a plus but not required.
  • Bachelor's degree from an accredited college or university or suitable combination of education and experience.
  • Demonstrate effective project management, organization, communication and multi-tasking skills.
  • Outstanding attention to detail, timelines and deadlines.
  • Skills in Excel, PowerPoint, Word, and Project Management tools.
  • Ability to take initiative to drive a project from start to finish and work with outside teams to gather necessary information.

Nice to Have

  • Experience with email marketing campaigns.

Qualifications

  • Bachelor's degree from an accredited college or university.
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Job Details

Posted AtAug 20, 2025
Job CategoryMarketing
SalaryCompetitive salary
Job TypeFull Time
ExperienceMid Level

Job Skills

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About Tractor Supply

Website

tractorsupply.com

Location

Brentwood, TN

Industry

Industrial Machinery and Equipment Merchant Wholesalers

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