Specialist, Marketing Operations

About the Role

Key Responsibilities

• Assist with daily operations of the loyalty programs for both brands to drive engagement with existing members, acquire new customers into the program and analyze performance for optimization.
• Coordinate communication plans for loyalty members across email, SMS, site experience, direct mail, in store and customer service to ensure cross channel alignment.
• Contribute to the development of all direct mail and website marketing initiatives beyond the loyalty programs.
• Partner with Creative, Marketing COEs, Merchandising, and Planning to ensure integrated and effective marketing initiatives.
• Track KPIs, analyze data, identify trends, and provide regular reports and recommendations on program performance.
• Support innovation within owned media through executing testing strategies followed by analysis for further implementation.
• Continually explore opportunities to improve the loyalty programs and associated benefits and communication strategies with a goal to increase their value to the business.
• Maintain day-to-day contact with external vendors and agencies working on owned media programs.
• Gain exposure to all owned media marketing channels and understand their impact on the omnichannel ecosystem.

Requirements

• Bachelor's Degree
• 0-2 years of experience in digital or traditional marketing
• Experience with CRM programs (including Email and SMS), direct mail, site marketing/merchandising and/or SEO
• Experience working in a cross-functional environment, managing multiple critical tasks with competing priorities and differing stakeholders
• Proven ability to communicate and build strong relationships with multiple levels and departments within, and outside, an organization
• Experience in a high-paced environment driven by the necessity to keep up with the digital marketing industry and continuously strive for improvement
• Proven skills in reporting and analyzing data, using Microsoft Office suite of products, including spreadsheet functions
• Demonstrated growth mindset, embracing challenges, continuous learning, valuing success of others, persisting through adversity, and giving/receiving feedback constructively
• Ability to travel as needed based on business requirements
• Adherence to regular in-office presence for team interaction, meetings, and collaboration, with the option to perform duties using the hybrid work program
• Authorization to work in the United States

Nice to Have

• Experience with website engagement and SEO strategies
• Experience managing multiple stakeholders in a fast-paced environment

Qualifications

• Formal educational background includes a Bachelor's Degree

Benefits & Perks

• Not specified in the description