Specialist, Personalization & Testing

Caleres

Clayton, MO

Full Time

Mid Level

15 days ago

Job Description

About the Role

Join our dynamic and thriving footwear company as a Specialist, Personalization & Testing in St. Louis, MO where you'll have the opportunity to make an impact and shape the future of our renowned brands. If you have a passion for fashion, eager to learn and have an eye for detail, this is the perfect role for you! As a member of our team, you'll be part of a company that values results, caring and learning.

Key Responsibilities

Conduct quantitative and qualitative customer research: Support analysis of online customer behaviors and identify key user journeys across high-value segments for personalization
Develop personalization tactics: Ideate, prioritize, and execute relevant personalization tactics for high-value customer segments under the direction of Personalization & Testing team Lead
Collaborate with cross-functional business partners: Translate marketing goals and customer behavior questions to actionable A/B/n testing scenarios
Define success measurement for A/B/n Tests: Partner with Personalization & Testing team Lead and Digital Analytics team to define key performance metrics that best align to each A/B/n test hypothesis
Maintain knowledge of platform tools: Understand technical practices to execute server-side and client-side A/B/n testing
A/B/n Program Management: Own operations and execution of A/B/n testing, shepherd tests through the Delivery processes, analyze results, distill learnings, and provide recommendations to key stakeholders in written and verbal formats

Requirements

Bachelor's Degree in related field preferred
1-3 years of previous business experience in eCommerce, digital marketing, digital CX, digital UX, digital analytics or related disciplines preferred, but not required
Experience with Personalization and A/B Testing planning and execution in a customer-centric and data-driven environment
Excellent communication skills (written, oral and in presentation)
Strong problem-solving and critical thinking skills
Microsoft Office, web analytics, and content management system experience required
Adobe Analytics, Sitecore, Quantum Metric experience preferred

Nice to Have

Experience with Adobe Analytics, Sitecore, Quantum Metric

Benefits & Perks

30% Associate Discount across Famous Footwear and Caleres brands
Benefits that Start Day One: including 401k, health benefits and PTO
Access to your earnings before payday
Free, 24/7 confidential mental health support and resources through CompPsych EAP
Full access to onsite gym, Starbucks, Grab and Go Market, and free parking in downtown Clayton, MO

Working at Caleres

Our Shoe Discounts: No matter your style, we've got your perfect fit covered with a 30% Associate Discount across Famous Footwear and Caleres brands. Benefits that Start Day One: To learn more details about our total rewards including 401k, health benefits and PTO, visit yourcaleres.com. Mental Wellness: Your mental health is important to us, and we offer free, 24/7 confidential support and resources through CompPsych EAP for eligible associates. Relaxed Dress Code: At Caleres, we believe that the right shoes can take you anywhere, and your authentic self is always in style. Feel free to leave your professional attire in the back of your closet! Site Perks: Full access to our onsite gym, Starbucks, Grab and Go Market, and free parking located in the convenient area of downtown Clayton, MO.

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