Specialist Social Media Marketing Job Details | Nestle Operational Services Worldwide SA

About the Role

Key Responsibilities

• Conduct real-time social listening across platforms natively and utilize social listening tools to identify insights and act on opportunities in real-time.
• Identify key consumers to strategically execute surprise and delight opportunities to build relationships on social media.
• Collaborate cross-functionally to execute Essentia's organic channel and content strategy that aligns with business goals, including audits and measurement plans.
• Monitor and moderate all social mentions of brands across social channels to identify engagement opportunities and provide relevant insights to brands and teams.
• Engage in real-time with consumers interacting with brand social channels, focusing on positive conversations, relevant trends, and cultural discussions.
• Maintain organic and paid social media calendars, including copywriting, planning, scheduling, and publishing posts.
• Identify influencers who organically engage with the brand for potential partnerships and programs.
• Optimize existing agency-created assets and user-generated content to maintain active social presence, securing approvals and keeping records.
• Attend in-person events and activations to provide coverage and content for social media.
• Bring forward community-focused activation ideas and collaborate with cross-functional teams to develop and execute them.
• Coordinate influencer marketing campaigns in collaboration with the influencer marketing team.
• Partner with the Customer Engagement Services team to address product questions and complaints, and collaborate on crisis management.
• Collaborate with stakeholders on legal processes for social sweepstakes and contests.
• Ensure marketing activations are updated on Facebook Workplace for internal awareness.
• Coordinate product drops across campuses and update campus screens with relevant information.
• Manage the Essentia Nation Rewards loyalty program, keeping imagery and prizes up to date, coordinating shipments, and supporting member engagement.
• Serve as the primary contact for promotions and activations, ensuring timely deployment of promotional materials and campaigns.
• Monitor and analyze KPIs related to loyalty program engagement, providing insights and recommendations.
• Deliver quarterly reports on social engagement and performance metrics to stakeholders.
• Perform all other duties as assigned based on brand and team needs.

Requirements

• In-depth understanding of the social media landscape and how to activate communities.
• Fluent in understanding modern consumer wants and needs.
• Completed Bachelor's Degree.
• Minimum of 2-3 years experience in social media management representing a brand or organization.
• Exceptional understanding of social trends, competitive landscape, best practices, and social analytics tools and metrics.
• Exceptional written and oral communication skills.
• Experience managing multiple projects simultaneously and collaborating with multiple stakeholders.
• Proficiency with Canva Pro design, Instagram Reels video editing, and TikTok video editing.

Nice to Have

• Experience with social listening tools like Talkwalker or other relevant tools.
• Experience using Sprinklr social listening and publishing tools.
• Experience with CPG brands, including work with large brands and partner agencies.
• Passion for understanding consumers.

Qualifications

• Completed Bachelor's Degree.
• 2-3 years of social media management experience.

Benefits & Perks

• Not explicitly specified in the description.