Specialist Social Media Marketing- Lean Cuisine Job Details | Nestle Operational Services Worldwide SA

About the Role

Key Responsibilities

• Conduct real-time social listening across platforms natively and utilize social listening tools to identify insights and act on opportunities in real-time
• Identify key consumers to strategically execute surprise and delight opportunities to build relationships on social media
• Collaborate with social team to execute the organic channel and content strategy for brands on organic social that ladder back to business goals and needs, including but not limited to an audit, measurement plan, and more
• Monitor and moderate all social mentions of brands across social channels to identify engagement opportunities and bring relevant insights to brands and cross-functional teams
• Engage real-time with consumers who interact with brand social channels in positive conversations, relevant trends, and cultural conversations
• Maintain organic and paid social media calendars including copywriting, planning, scheduling, and publishing
• Brief for and/or create lo-fi still or video content for organic social channels as needed
• Identify influencers who organically engage with the brand that would be a good fit for brand programs and partnerships
• Optimize existing agency-created assets and UGC to maintain active real-time presence on social channels, securing approval and record keeping
• Attend in-person events and activations to provide coverage and capture content for the brand's social media
• Bring social-led activation ideas and collaborate with cross-functional teams to develop and execute them
• Partner with stakeholders in social strategy, social intelligence, influencer/creator, experiential, PR, and agencies to plan and amplify organic content
• Coordinate influencer marketing campaigns with the influencer marketing manager and agency
• Own partnership with the Customer Engagement Services team to address product questions and complaints, and collaborate on crisis management
• Collaborate with stakeholders on legal processes for social sweepstakes/contests
• Deliver quarterly reports on social engagement highlights, performance metrics, and content recommendations to key stakeholders

Requirements

• In-depth understanding of the social media landscape
• Fluent in what the modern consumer wants and needs
• Completed Bachelor's Degree
• Minimum of 2-3 years experience in social media management representing a brand or organization
• Exceptional understanding of social trends, competitive landscape, best practices, and social analytics tools and metrics
• Exceptional written and oral communication skills
• Experience managing multiple projects simultaneously and collaborating with multiple stakeholders
• Proficiency with Canva Pro design, Instagram Reels video editing, and TikTok video editing

Nice to Have

• Familiarity with gaming and Twitch
• Experience with social listening tools like Talkwalker or other relevant tools
• Experience using Sprinklr social listening and publishing tools
• Experience with CPG brands and work with large brands and partner agencies
• Content creation using Instagram Reels and/or TikTok
• Adobe Photoshop and other video editing software

Qualifications

• Completed Bachelor's Degree
• 2-3 years of social media management experience

Benefits & Perks

• Not explicitly specified in the description