Specialty Marketing Director

About the Role

Key Responsibilities

• Develop and lead marketing partnerships that produce leads resulting in vacation package bookings.
• Manage day-to-day program operations, including partner onboarding, performance management, compliance monitoring, and contract negotiations.
• Establish commission structures, incentive programs, and partnership terms to drive partner engagement and sales.
• Collaborate cross-functionally with Sales, Digital Marketing, Brand & Creative, Legal, Finance, and Operations teams to support organizational goals.
• Analyze performance data and KPIs to optimize campaign results, improve lead quality, and maximize ROI.
• Develop marketing campaigns, promotional offers, and co-branded initiatives with partners.
• Stay current on marketing trends, technologies, competitive landscape, and compliance regulations.

Requirements

• 10+ years of progressive leadership experience in affiliate marketing, digital partnerships, or business development within the hospitality, timeshare, or travel industry.
• Proven success in building and managing affiliate programs with measurable revenue and lead generation impact.
• Experience in contract negotiations, partnership management, and affiliate operations.
• Demonstrated experience leading a team and working cross-functionally in a fast-paced environment.
• Bachelor's degree in Business, Marketing, Hospitality Management, or a related field or equivalent relevant work experience.
• Strong knowledge of affiliate marketing platforms, networks, and digital marketing best practices.
• Exceptional relationship management, negotiation, and communication skills.
• Analytical and data-driven mindset with experience in ROI analysis and affiliate performance optimization.
• Results-oriented with a focus on delivering qualified leads and revenue growth.
• Strong leadership, mentoring, and team development capabilities.
• Proficiency in Microsoft Office Suite; experience with affiliate management systems, CRM platforms, and analytics tools preferred.

Nice to Have

• Experience working in or supporting Timeshare Sales & Marketing and Call Center operations.

Qualifications

• Bachelor's degree in Business, Marketing, Hospitality Management, or a related field.
• Master's degree in Business Administration (MBA) preferred.
• 10+ years of experience in affiliate marketing, digital partnerships, or business development within relevant industries.

Benefits & Perks

• Comprehensive health benefits - medical, dental, and vision.
• Paid Time Off (PTO) - vacation, sick, and personal.
• Paid Holidays.
• 401K with generous company match.
• Access to pay as you need it with Daily Pay.
• Family benefits including pregnancy, parental leave, and adoption assistance.
• Wellness Programs.
• Flexible Spending Accounts.
• Tuition Assistance.
• Military Leave.
• Employee Assistance Program (EAP).
• Life, Disability, Accident, Critical Illness & Hospital Insurance.
• Pet Insurance.
• Exclusive discounts for Team Members (hotels, cruises, resorts, restaurants, entertainment).
• Advancement & development opportunities.
• Community Involvement Programs.