Sr Analyst - Brand Marketing Analytics

Thrivent

Minneapolis, MN

Full Time

Senior

93k-125k

15 days ago

Job Description

About the Role

Senior Analyst, Brand Marketing Analytics will play a key role in executing and evolving how we measure the impact of brand marketing. In this high-impact individual contributor role, you'll work across media, brand, and analytics teams to ensure our measurement approach reflects best practices and supports strategic decision-making. You'll be instrumental in understanding and communicating how brand efforts perform, how they influence site and conversion behavior, and how they can be optimized through data.

Key Responsibilities

Lead measurement of brand campaign impact across media performance, site engagement, and downstream conversions—translating data into actionable insights
Leverage Marketing Mix Modeling (MMM) to assess ROI of brand investments, support scenario planning and forecasting, and inform strategic optimization decisions
Interpret results from brand lift studies and connect findings to campaign tactics, media types, and creative strategies
Be deeply familiar with our brand health tracker and how it fits into the broader measurement ecosystem (the ownership of its execution sits with research)
Partner with internal stakeholders and agency teams to ensure measurement inputs and outcomes are aligned with business goals and evolving best practices
Deliver regular performance readouts that synthesize data across channels, including media delivery, site analytics, and conversion metrics
Identify meaningful patterns and trends in campaign results, brand health signals, and audience behavior
Collaborate closely with media and creative teams to provide data-driven recommendations that influence campaign strategy and execution
Execute against our established brand measurement framework, ensuring consistency, accuracy, and alignment with current best practices
Recommend enhancements to measurement processes and tools based on changes in the brand landscape or internal learning
Stay current on industry methodologies in areas such as MMM, attribution, and brand lift to bring fresh thinking to our approach
Build trust with internal stakeholders by delivering thoughtful, timely, and relevant analysis that informs strategic decision-making

Requirements

5+ years of experience in marketing analytics or media analytics, with a focus on brand campaign analysis
Strong working knowledge of measurement methods including MMM, MTA, and brand lift studies
Familiarity with site analytics platforms—Adobe Analytics preferred, Google Analytics acceptable
Experience evaluating campaign performance across multiple media channels (TV, digital video, social, audio, etc.)
Strong communication skills, with the ability to clearly articulate insights to both technical and non-technical audiences

Nice to Have

Experience with SQL for querying marketing and site performance data
Proficiency in Power BI or similar dashboard/reporting tools

Qualifications

Formal educational background not explicitly specified in the description

Benefits & Perks

Various bonuses (including, for example, annual or long-term incentives)
Medical, dental, and vision insurance
Health savings account; flexible spending account
401k; pension
Life and accidental death and dismemberment insurance
Disability insurance; supplemental protection insurance
20 days of Paid Time Off each year; Sick and Safe Time
10 paid company holidays; Volunteer Time Off; paid parental leave
EAP; well-being benefits, and other employee benefits

Working at Thrivent

Thrivent is committed to helping people to be wise with money and live balanced and generous lives. They foster a diverse workforce to serve a diverse clientele, reflecting a wide range of backgrounds and experiences. The organization is focused on growing, innovating, and serving, with a mission-driven approach rooted in purpose and community impact. They emphasize collaboration, integrity, and a sense of responsibility among their team members.

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