Sr. Analyst, Business Intelligence Web Analytics

About the Role

Key Responsibilities

• Partner with product teams to define digital KPIs, conversion goals, and behavioral tracking requirements across web and app platforms.
• Build and maintain dashboards and reporting frameworks using Adobe Analytics and complementary tools (e.g., Adobe Customer Journey Analytics, Power BI) to monitor user engagement and conversion performance.
• Conduct deep-dive analyses on web traffic trends, user segmentation, acquisition funnels, A/B test outcomes, and site optimization opportunities.
• Collaborate with data engineers, tag implementation teams, and developers to ensure proper tagging via Adobe Launch (or similar platform) and reliable data collection.
• Deliver ad hoc insights and performance readouts to inform campaign strategy, digital experimentation, and product enhancements.

Requirements

• Bachelor's Degree in Business, Statistics or similar degree (Required).
• 4-7 years experience with business intelligence tools.
• 4-7 years experience in reporting & analyzing performance & data visualization (Tableau, Power BI).
• Strong hands-on experience with Adobe Analytics, understanding of dimensions, metrics, segments, and calculated metrics.
• Knowledge of digital data layers, tagging strategies, and tools like Adobe Launch, Google Tag Manager, and/or Tealium.
• Proficiency with Excel, SQL, and visualization platforms like Power BI or Tableau.
• Familiarity with Adobe Customer Journey Analytics or Google Analytics 4 is a plus.
• Ability to clearly convey complex findings to stakeholders in product, UX, and marketing.
• Comfortable working with developers, product managers, engineers, and QA to align analytics with business objectives.
• Detail-oriented with a proactive, hypothesis-driven approach to identifying user behavior patterns and digital improvement areas.
• Ability to prioritize and deliver multiple analytics initiatives in a fast-paced, agile environment.
• At least 18 years of age.
• Legally authorized to work in the United States.

Nice to Have

• Familiarity with Adobe Customer Journey Analytics or Google Analytics 4.

Qualifications

• Bachelor's Degree in Business, Statistics or similar degree.

Benefits & Perks

• Competitive base salary and compensation package including annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches.
• Medical, dental, and vision insurance.
• Flexible spending account, paid time off, up to 12 paid holidays.
• Paid parental and family leave, family building benefits, back-up care, childcare subsidy, tuition assistance, college coaching.
• Short- and long-term disability, voluntary AD&D, accident, life, and disability insurance.
• Mobile service & home internet discounts, pet insurance, transit programs.
• Opportunities for career growth and development.