Sr Analyst Consumer Insights

Southern Glazer's

Miramar, FL

Full Time

Mid Level

14 days ago

Job Description

About the Role

The Consumer Insights Senior Analyst will be responsible for gathering, analyzing, and interpreting data related to consumer insights that focus on preferences and behaviors. This role will support the marketing and sales teams by providing actionable insights to drive business decisions and strategies. The ideal candidate will possess strong analytical skills and have a passion for understanding consumer trends.

Key Responsibilities

Collect and analyze data on consumer demographics, preferences, needs, and buying habits
Conduct primary and secondary research to gather relevant market data
Develop and maintain databases of consumer insights and market trends
Prepare and present reports and presentations to internal stakeholders
Collaborate with marketing and sales teams to identify and address business needs
Monitor and analyze competitive market strategies
Utilize data visualization tools to create comprehensive dashboards
Stay up to date with industry trends and emerging consumer behaviors
Conduct surveys, focus groups, and other research methods to gather data
Provide recommendations based on data analysis to improve marketing and sales strategies

Requirements

Bachelor's degree in Marketing, Business, Statistics, or related field
2+ years of experience in market research or consumer insights
Some experience in consumer insights tools such as Numerator, Spectra, Nielsen Home Scan Panel, among others
Strong analytical and critical thinking skills
Proficiency in Microsoft Office Suite, especially Excel and PowerPoint
Excellent written and verbal communication skills
Ability to work collaboratively in a team environment
Strong attention to detail and organizational skills

Qualifications

Bachelor's degree in Marketing, Business, Statistics, or related field
2+ years of experience in market research or consumer insights

Benefits & Perks

Comprehensive medical and prescription drug coverage
Dental and vision plans
Tax-saving Flexible Spending Accounts
Disability coverage
Life insurance plans
401(k) plan
Tuition assistance
Wellness program
Parental leave
Vacation accrual
Paid sick leave

Working at Southern Glazer's

Southern Glazer's has been recognized for its culture, including being named one of America's Greatest Workplaces for Inclusion and Diversity, as well as for Women and Parents and Families. The company values excellence, innovation, and community, and is committed to creating a supportive and inclusive environment of belonging for all employees.

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