Sr. Analyst - Digital Strategist

About the Role

Key Responsibilities

• Collaborate with Lexus Digital team members and Lexus Strategy to develop annual team goals and objective strategy reports that identify and prioritize initiatives supporting Lexus Brand North Star goals.
• Lead the development, strategy, and content execution for model year changeovers, new model launches, future product reveals, and promotion of Lexus electrified lineup on Lexus.com.
• Direct the design and content curation of new site developments to deliver exceptional digital user experiences that showcase the Lexus brand, product line, and services.
• Coordinate content approvals with Lexus Product Marketing, Lexus Incentives, Lexus Service, other content owners, and Legal to ensure accuracy and regulatory compliance.
• Conduct user acceptance testing (UAT) to ensure design alignment with brand style guidelines, content accuracy, and user experience standards.
• Manage a production release calendar to ensure timely delivery of enhancements and content releases.
• Collaborate with business partners and TMNA One Tech to identify website issues and develop solutions in an agile environment.
• Evaluate website performance with analytics teams and recommend optimizations.
• Become a lexus.com subject matter expert to identify how brand initiatives and new products can be integrated into the website.
• Conduct competitor and industry benchmarking to identify future enhancements and trends.
• Collaborate with stakeholders across Lexus Division and Toyota.com team to support their online presence needs.
• Share lexus.com accomplishments, performance, and future project plans with leadership and stakeholders.
• Travel up to 10% of the time as needed.

Requirements

• Bachelor's degree, preferably in Business Administration, Marketing, Communications, or a closely related field.
• Experience in marketing, agency, project management, or e-commerce roles, preferably with a luxury brand.
• Ability to use analytics to justify optimizations and develop KPIs to measure success.
• Solutions-focused mindset for tackling business problems and challenges.
• Ability to self-direct, adapt to change, meet deadlines, and manage multiple projects simultaneously.
• Experience managing creatives agencies and/or business partners.
• Experience in digital design and user experience.
• Ability to travel up to 10% of the time.

Nice to Have

• Master's degree in Business Administration, Marketing, or a closely related field.
• Experience working in agile methodology.

Qualifications

• Bachelor's degree in a relevant field.
• Experience in marketing, agency, project management, or e-commerce, preferably with a luxury brand.
• Experience with analytics, digital design, and user experience.

Benefits & Perks

• Industry-leading benefits and career development opportunities.
• Work environment built on teamwork, flexibility, and respect.
• Professional growth and development programs, including tuition reimbursement.
• Team Member Vehicle Purchase Discount and Toyota Team Member Lease Vehicle Program (if applicable).
• Comprehensive health care and wellness plans for entire family.
• Flexible work options based on business needs.
• Toyota 401(k) Savings Plan with company match and annual retirement contribution.
• Paid holidays and paid time off.
• Referral services related to prenatal services, adoption, childcare, schools, and more.
• Tax-Advantaged Accounts (Health Savings Account, Health Care FSA, Dependent Care FSA).