Sr Analyst - Direct Channels, Lend

About the Role

Key Responsibilities

• Influence development of new customer-centric marketing that will deliver incremental accepts and revenue across lending proven treatments in the Email & Direct Mail channels
• Influence our strategy and results by identifying new opportunities, innovating our tactics, and applying a test & learn approach
• Analyze monthly results reporting, forecasting and budget activities for respective treatments
• Optimize targeting/segmentation strategy in close partnership with Data Analytics, Card Product, Risk, and Finance teams
• Develop compelling marketing creatives, form learning agendas, modernize journeys, and ensure flawless operational execution
• Analyze complex campaign performance data to drive creative strategies that align with broader team goals
• Partner, build internal relationships, and influence key partners while thriving in a highly collaborative, fast-paced environment

Requirements

• 2+ years of marketing experience
• Demonstrated ability developing & executing marketing; experience in Email, Direct Mail or Digital marketing preferred
• Experience in growth marketing is a plus
• Customer-centric marketer who can translate insights into strategies
• Strong project management and organizational skills including attention to detail, handling multiple priorities, managing timelines, and driving flawless execution
• High proficiency in Excel; comfortable managing complex data and deriving insights from it
• Excellent verbal, written, presentation, and interpersonal communication skills
• Ability to partner, build internal relationships, and influence key partners across multiple work streams

Nice to Have

• Experience in growth marketing

Qualifications

• Demonstrated ability developing & executing marketing
• Experience in Email, Direct Mail or Digital marketing preferred
• Customer centric mindset with ability to translate insights into strategies
• Strong project management and organizational skills
• High proficiency in Excel and data analysis

Benefits & Perks

• Competitive base salaries
• Bonus incentives
• 6% Company Match on retirement savings plan
• Free financial coaching and financial well-being support
• Comprehensive medical, dental, vision, life insurance, and disability benefits
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• 20+ weeks paid parental leave for all parents, regardless of gender
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities