Sr. Analyst, Product Insights

About the Role

Key Responsibilities

• Manage the development and implementation of consumer research to guide Subway's product/innovation strategy and pipeline, including idea screening, concept testing, TURF, CLT, taste test focus groups, etc.
• Manage relationships with research vendors, design questionnaires/discussion guides, coordinate with XF partners to secure stimulus, analyze and present results to Director/team.
• Be travel-ready for in-person qualitative or CLT research activities.
• Design and manage research for in-market product launches, including market test research studies for both Guests and Operators such as buyer reaction, Franchisee IDIs, mystery shop, etc.
• Manage research vendors, oversee questionnaire/discussion guide design, analysis, and presentation of results to various stakeholders including Senior Leadership.
• Manage multiple teams of research vendors, including vendor selection, quality control, and timely, budget-conscious report delivery.
• Develop strong, collaborative partnerships with internal teams and external partners (e.g., IPC) and act as liaison with cross-functional team members.
• Support ad hoc research needs such as Subway EATS, menu trends analysis, and competitive reviews.

Requirements

• Bachelor's degree in Business, Marketing Research, Marketing, Advertising, Sociology, Psychology, or Communications.
• Minimum 2-3 years of experience in Market Research, Consumer Insights, or Sensory Insights.
• Experience working in either client or market research vendor roles is preferred.
• Ability to work independently in a fast-paced environment and juggle multiple projects with flexibility.
• Creativity in suggesting innovative research solutions to business challenges.
• Ability to analyze large data sets and utilize multiple sources to derive insights.
• Strong presentation and written communication skills.
• Must be detail-oriented, curious, and collaborative.
• Experience in consumer insights or market research is required.
• Strong problem-solving skills with the ability to identify and present viable solutions.
• Food service/restaurant industry knowledge is a plus.
• Prior sensory/product testing experience is a plus.

Nice to Have

• Experience working in the food service or restaurant industry.
• Prior sensory or product testing experience.

Qualifications

• Bachelor's degree in relevant field.

Benefits & Perks

• Insurance Plans (Medical/Life)
• 401K
• Competitive Bonus
• Mobility Allowance
• Tuition Reimbursement
• Company Holidays
• Volunteering time
• And Many More