Sr. Associate, Marketing Planning & Budget, Liberty Street, New York, NY

About the Role

Key Responsibilities

• Lead the development of comprehensive marketing planning program for the annual and quarterly marketing calendars, translating business objectives into detailed, actionable marketing strategies aligned with Objectives & Key Results (OKRs).
• Support the creation of strategic initiatives by working with senior leaders to develop new initiatives that align with company goals, such as market expansion efforts.
• Support leadership meetings and program management to ensure a smooth operational rhythm within the marketing department, reporting on planning status and routines.
• Optimize marketing projects and schedules to ensure projects are delivered efficiently and on time, collaborating with cross-functional teams.
• Support the roll-out and implementation of global and local marketing planning tools and reporting dashboards to monitor campaign plans, campaign production status, and marketing capacity management.
• Develop and maintain project timelines and documentation for strategic programs and projects when identified.
• Lead marketing's annual strategic budget forecast and allocation process, working across multiple internal marketing teams and finance partners to outline 3-year budget plans.
• Drive overall marketing spend governance by overseeing processes and tools for tracking and reporting marketing spend, working closely with finance and global marketing teams.
• Ensure transparency in marketing budget allocation, focusing on attributes such as working vs. non-working media, spend distribution, and timing.
• Lead monthly budget reconciliation and variance analysis, preparing reports for marketing leadership.

Requirements

• Bachelor's Degree in Marketing, Business, Communications, Design or equivalent field.
• 9+ Years Marketing, Communications or related experience.
• 3+ Years Financial Services Industry/Banking experience.
• Strong project management skills and outstanding organizational skills.
• Ability to handle multiple projects simultaneously while meeting deadlines.
• Self-starter with a hands-on approach, good prioritization skills, and ability to work under pressure in a fast-paced environment.
• Strong written and oral communication skills to articulate strategic decisions and project needs.
• Strong reporting and analytical skills, with the ability to align budget management with strategic plans and marketing OKRs.

Nice to Have

• Master's Degree in Marketing, Business, Communications, Design or equivalent field.
• Established work history or equivalent demonstrated through a combination of work experience, training, military service, or education.

Qualifications

• Bachelor's Degree in Marketing, Business, Communications, Design or equivalent field.
• Master's Degree in Marketing, Business, Communications, Design or equivalent (preferred).
• 9+ Years of relevant experience.
• 3+ Years in the Financial Services Industry/Banking.

Benefits & Perks

• The base pay range for this position is $93,750.00 USD to $160,000.00 USD annually.
• Santander Benefits - 2025 Santander OnGoing/NH eGuide (foleon.com)