Sr. Content Marketing Specialist

About the Role

Key Responsibilities

• Help develop and execute strategic, member-focused communications campaigns from initial concept to final deliverables.
• Produce a wide range of content for digital and print channels, including health education pieces, member letters, website copy, and Pulse (Intranet) articles; ensure content is attention-getting and easy to understand.
• Design compelling visual assets, including slide decks, social media posts, and other designs, to amplify and support health messaging.
• Simplify complex information into clear, engaging content that connects with the audience, while keeping the Funds integrity and meeting compliance requirements.
• Edit all work for grammar, voice consistency, and health literacy; help to edit colleagues' work.
• Contribute ideas to plan and achieve Funds communications goals.
• Assist digital initiatives by creating emails in Constant Contact and updating content on websites.
• Build and maintain relationships with key stakeholders, external partners, and vendors to support marketing efforts and meet project deadlines.
• Collaborate with internal teams (Communications, Operations, HR, regional directors, and health promoters) to create project timelines and task lists.
• Use insights from teams and analytics to evaluate content performance, identify improvement areas, and uncover new content opportunities.
• Generate regular reports and insights to stakeholders, creating dashboards, and identifying trends and opportunities for improvement.
• Exemplify the Funds values in leading and fostering a respectful, trusting, and engaged culture of inclusion and engagement.

Requirements

• 4 ~ 6 years of creative and content marketing experience, including direct work in healthcare, education, or non-profit settings.
• Must be certified in Adobe Creative Suite (InDesign, Photoshop, Illustrator) or equivalent.
• Bachelor's degree in Communications, Public Relations, or Marketing or related field or equivalent work experience required.
• Advanced level Microsoft Office skills (PowerPoint, Word, Outlook) and intermediate level MS Excel.
• Experience with User Interface (UI/UX).
• Experience with analytics platforms (e.g., Google Analytics, Adobe Analytics).
• Excellent writing and proofreading abilities.
• Ability to adapt writing style for different audiences and platforms.
• Understanding of AP Style and other common style guides.
• Creative problem-solving abilities for content challenges.
• Strong interpersonal and collaboration skills.
• Ability to work independently as well as collaboratively within a team.

Nice to Have

• Experience with analytics platforms such as Google Analytics or Adobe Analytics.
• Experience with User Interface (UI/UX).

Qualifications

• Bachelor's degree in Communications, Public Relations, or Marketing or related field or equivalent work experience.
• 4 to 6 years of relevant experience.

Benefits & Perks

• Medical, Dental, Vision insurance.
• Paid Time-Off (PTO) and Paid Holidays.
• 401(k) retirement plan.
• Short- & Long-term Disability.
• Pension.
• Life and AD&D insurance.
• Flexible Spending Accounts (healthcare & dependent care).
• Commuter Transit benefits.
• Tuition Assistance.
• Employee Assistance Program (EAP).