Sr Content Marketing Writer

About the Role

Key Responsibilities

• Create high-quality, engaging content across various formats, including blog posts, web articles, eBooks, and white papers.
• Advise other content creators across marketing, communications, and international teams on content best practices and guidelines.
• Conduct keyword research and apply SEO best practices to optimize content for search engines and improve organic visibility.
• Collaborate with brand and creative teams to ensure cohesive messaging and branding across all content channels.
• Analyze content performance metrics including engagement, traffic, and conversion rates, making data-driven adjustments as needed.
• Stay up to date with emerging content trends, audience needs and preferences, and competitive landscape to inform content creation and strategy.
• Manage content calendars and ensure timely delivery of content while maintaining high standards of quality and consistency.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 5 years of experience in marketing or corporate communications roles.
• Proven experience in content marketing, with a strong portfolio showcasing diverse writing styles and formats.
• Proficiency in SEO best practices and familiarity with analytics tools (e.g., Google Analytics, SEMrush) to measure content performance.
• Excellent writing, editing, and proofreading skills, with a keen eye for detail and a strong command of grammar and style.
• Experience with content management systems (CMS) and various marketing platforms.
• Experience with AI content tools and best practices.
• Strong organizational and project management skills, with the ability to manage multiple projects and deadlines simultaneously.

Nice to Have

• Experience with content management systems (CMS) and various marketing platforms to effectively publish and promote content.
• Experience with AI content tools and best practices.
• Enthusiastic about integrating and utilizing AI tools to enhance content creation process.
• Strong organizational and project management skills, with the ability to manage multiple projects and deadlines simultaneously.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 5 years of experience in marketing or corporate communications roles.

Benefits & Perks

• Competitive salary range of $70,100 to $100,800, with potential short-term and long-term incentives.
• Comprehensive benefits package available on UKG careers site.
• Wellness programs, tuition reimbursement, and a customizable expense reimbursement program.
• Inclusive culture with employee resource groups and supportive leadership.