Sr Creator Marketing Manager

About the Role

Key Responsibilities

• Drive brand initiatives by developing and implementing influencer strategies, managing relationships, overseeing agencies, planning go-to-market strategies, budgeting, and ensuring cross-functional alignment.
• Cultivate and maintain strong, ongoing relationships with key influencers and talent to establish leadership in influencer partnerships.
• Track and analyze the success of influencer initiatives, sharing standard processes to optimize future activations.
• Build and implement innovative event concepts, ensuring successful project and event management.
• Use data and research to support decisions, drive new ideas, showcase success, and optimize influencer marketing strategies.
• Work with external partners such as agencies, vendors, and platforms to optimize output, build efficiencies, share best practices, and meet needs.

Requirements

• Proven track record in influencer marketing with a creative approach and a history of enhancing consumer engagement.
• Expertise in contract negotiations involving creators and influencers, working cross-functionally with legal departments.
• Exceptional attention to detail, initiative, and critical thinking skills.
• 5+ years of experience managing external talent and relationships.
• 3+ years in conceptualizing and implementing unique event activations.
• Strong relationship-building skills with internal and external partners.
• Deep understanding of business objectives and influencer marketing's role in achieving results.
• Excellent presentation, communication, project management, and problem-solving skills.
• BA/BS degree in marketing, communications, or a related field.
• Ability to travel 25%.
• At least 18 years of age and legally authorized to work in the United States.

Nice to Have

• Preferred experience in brand, entertainment, or related influencer management.
• Experience working with partners in gaming, talent agencies, media, and more.
• Someone who thrives in innovative, unstructured environments.
• Flexible, resourceful, energetic, and collaborative attitude.

Qualifications

• BA/BS degree in marketing, communications, or a related field.

Benefits & Perks

• Competitive base salary and compensation package including annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches.
• Medical, dental, and vision insurance.
• Flexible spending account, paid time off, up to 12 paid holidays, paid parental and family leave, family building benefits, back-up care, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary insurance options.
• Mobile service and home internet discounts, pet insurance, commuter and transit programs.
• Opportunities for career growth and development in a dynamic environment.