Sr. Demand Generation Manager, Paid Media

Wellhub

New York, NY

Full Time

Senior

110k-140k

about 2 months ago

Job Description

About the Role

The Sr. Demand Generation Manager, Paid Media at Wellhub (formerly Gympass), is responsible for owning and executing the B2B demand generation strategy for the US market. The role involves overseeing paid media programs across channels such as paid social, paid search, and programmatic display, with a focus on driving qualified demand and supporting revenue goals. This position offers the opportunity to work in a high-growth tech company that emphasizes wellbeing and fosters a supportive, inclusive culture.

Key Responsibilities

Own US Paid Media strategy and execution, aligned to pipeline goals.
Design and optimize full-funnel campaigns including Awareness, Lead Generation, Nurture, ABM, and more.
Set and report on KPIs tied to pipeline, opportunity creation, and conversation.
Analyze performance data and deliver strategic recommendations.
Champion experimentation and channel innovation such as Reddit, YouTube, CTV, and other emerging platforms.
Collaborate with regional marketers, content, creative, and operations teams to execute and iterate campaigns.
Drive pipeline and revenue, not just clicks.
Manage media budgets, agency relationships, and in-house resources to meet targets.
Test and scale high-impact tactics across all funnel stages from awareness to ABM and retargeting.
Ensure paid programs are integrated and effective within the broader marketing strategy.

Requirements

4-6+ years of experience in Paid Media with a proven track record in B2B growth and revenue impact.
Hands-on experience managing LinkedIn, Google Ads, Meta, and other emerging platforms.
Comfort with tools like Google Sheets, Looker, Tableau, and performance data analysis tools.
Experience building campaigns for Enterprise and SMB segments with different journeys and needs.
High standard of work and strong sense of ownership, with the ability to meet goals and ask critical questions.
Strong internal collaboration skills and ability to partner with demand generation leads.
Mandatory experience leading growth and strategy through paid media channels.

Nice to Have

Experience working in SaaS, Tech, or wellness categories.

Qualifications

Educational background or certifications are not explicitly specified, but extensive experience in paid media is required.

Benefits & Perks

Competitive base salary range of $110,000 - $140,000 depending on location and experience.
Eligibility for annual bonus, sales incentive plan, and stock options.
Comprehensive health, dental, vision, and life insurance.
Flexible work options including hybrid and full remote models.
Home office stipend and monthly work allowance.
Flexible schedule to accommodate personal and business needs.
Access to onsite gyms, digital fitness programs, and online wellness resources.
Minimum of 25 days PTO per year plus additional days based on tenure.
Paid parental leave for new parents.
Opportunities for personal and career growth.

Working at Wellhub

Wellhub fosters a high-performance, inclusive, and supportive environment with a focus on wellbeing. The company values trust, flexibility, and integrity, encouraging employees to prioritize their health and work-life balance. It promotes a collaborative and diverse workplace, partnering with global colleagues and sharing success in a high-growth tech setting.

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