Sr. Digital Content Specialist (HS)

About the Role

Key Responsibilities

• Understand basic concepts of web design and development.
• Write and develop content that meets stakeholder needs in alignment with SEO, brand, and style standards.
• Adhere to established processes designed to optimize outcomes.
• Manage workflow within project management tools to update and communicate status to team members.
• Interview marketing and clinical leaders to gather requirements and align content with business objectives.
• Conduct research with similar organizations to identify opportunities for content improvements and best practices.
• Seek and manage approvals on content development from marketing and clinical leaders.
• Coordinate work with UX, SEO, proofing, and other groups to optimize and produce high-quality content.
• Develop short and long-term solutions to enhance visitor experience and organizational value.
• Work closely with front-end and back-end developers, UX, Design, Marketing, Communications, Content, and Analytics teams.
• Oversee successful adoption and training for content development processes.
• Serve as the escalation point for unresolved project issues.
• Potentially manage staff, including direct supervision of staff members and contractors.

Requirements

• Bachelor's Degree in Journalism, English, or related communication field or equivalent education and experience.
• More than five years of proven experience in communication, public relations, or related field.
• Minimum of 5 years of relevant digital content management experience.
• Knowledge and proven record of writing, content development, and AP style.
• Experience interviewing subject matter experts, clinical leaders, and executives.
• Proven ability to gather input from multiple sources and conduct research to inform writing.
• Ability to work creatively and collaboratively with marketing, clinical, and digital stakeholders.
• Demonstrated experience in leading system maturity discussions and decisions.
• Working knowledge of analytics, SEO, and content management systems.
• Understanding of digital accessibility best practices and requirements.
• Strong interpersonal skills for effective collaboration with senior management.
• Excellent verbal and written communication skills.
• Exceptional critical thinking and decision-making abilities.

Nice to Have

• Experience with digital accessibility best practices.
• Experience working with content management systems and analytics tools.
• Ability to lead system maturity discussions and decisions.

Qualifications

• Bachelor's Degree in Journalism, English, or related communication field or equivalent experience.
• More than five years of experience in communication, public relations, or related field.

Benefits & Perks

• Comprehensive employee benefits including retirement plan options with employer contributions.
• Affordable health insurance options, including dental, vision, and prescription coverage starting day one.
• Paid vacation and sick leave, short and long-term disability, and paid parental leave.
• Participation in the Public Service Loan Forgiveness program.