Sr Digital Marketing Specialist (Remote)

Molina Healthcare

Syracuse, NY

Full Time

Senior

78k-141k

29 days ago

Job Description

About the Role

Molina Healthcare is in search of an experienced Sr Digital Marketing Specialist. The Sr. Specialist, Digital Marketing will be responsible for analyzing and recommending improvements for digital marketing strategies, executing and managing email campaigns to drive customer acquisition and engagement, and implementing digital campaigns effectively to meet company goals. The ideal candidate will have experience mapping lead journeys, setting up digital campaigns to drive leads through the sales funnel. The ideal candidate should be results-driven with exceptional attention to detail and knowledge of digital marketing metrics and ROI analysis.

Key Responsibilities

Be the subject matter expert for Salesforce Marketing Cloud
Identify trigger qualifications for digital communications
Strategically identify audience segments for optimal digital channel marketing
Build data extensions
Define and execute acquisition and engagement email/SMS/push marketing campaigns
Experiment and leverage A/B and multivariate testing, segmentation, classification, and behavioral targeting to maximize gross profit, revenue, engagement, open, click & conversion rates, and nurture leads
Design and execute data-driven experiments to pilot new tests, track and analyze performance, and incorporate learnings to drive continuous improvements
Create promotional and content strategies to expand digital reach
Collaborate on developing content that drives consumer & merchant engagement
Build landing pages utilizing best practices to increase lead conversion
Ensure compliance with consumer protection laws (CAN-SPAM, TCPA, etc.) and all regulating bodies within Government-sponsored health plans
Build launch plans with key milestones and target timelines
Report on campaign performance and identify new opportunities

Requirements

3-5 years experience in marketing / operations / analytics / campaign management
Marketing Cloud required experience at 2-3 years
Experience managing marketing campaigns that generate leads and achieve revenue growth
Proficiency in marketing automation systems, Salesforce and integrating those systems with other technologies
Works well with Sales Ops and Marketers to define and implement projects and campaigns
Technically capable, excellent communicator, and a desire to improve processes
Bachelor's degree, or equivalent experience in related field

Nice to Have

Medicaid or Medicare Health Plan experience
Strong analytical skills
Certifications in relevant marketing systems, processes and/or tools

Qualifications

Knowledge/Skills/Abilities: Experience in marketing, operations, analytics, campaign management
Marketing Cloud experience
Experience managing lead-generating campaigns
Proficiency in marketing automation and Salesforce systems

Benefits & Perks

Molina Healthcare offers a competitive benefits and compensation package

Working at Molina Healthcare

The working environment is generally favorable with adequate lighting and temperature. Work is performed in an office environment with minimal exposure to unpleasant or hazardous conditions. Reasonable accommodations may be made for individuals with disabilities.

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