Sr Digital Marketing Specialist (Remote)

Molina Healthcare

Twin Falls, ID

Full Time

Senior

about 1 month ago

Job Description

About the Role

Molina Healthcare is in search of an experienced Sr Digital Marketing Specialist. The role involves analyzing and recommending improvements for digital marketing strategies, executing and managing email campaigns to drive customer acquisition and engagement, and implementing digital campaigns effectively to meet company goals. The ideal candidate will have experience mapping lead journeys, setting up digital campaigns to drive leads through the sales funnel, and possess results-driven mindset with knowledge of digital marketing metrics and ROI analysis.

Key Responsibilities

Be the subject matter expert for Salesforce Marketing Cloud
Identify trigger qualifications for digital communications
Strategically identify audience segments for optimal digital channel marketing
Build data extensions
Define and execute acquisition and engagement email/SMS/push marketing campaigns
Experiment and leverage A/B and multivariate testing, segmentation, classification, and behavioral targeting to maximize gross profit, revenue, engagement, open, click & conversion rates, and nurture leads
Design and execute data-driven experiments to pilot new tests, track and analyze performance, and incorporate learnings to drive continuous improvements
Create promotional and content strategies to expand digital reach
Collaborate on developing content that drives consumer & merchant engagement
Build landing pages utilizing best practices to increase lead conversion
Ensure compliance with consumer protection laws (CAN-SPAM, TCPA, etc.) and all regulating bodies within Government-sponsored health plans
Build launch plans with key milestones and target timelines
Report on campaign performance and identify new opportunities