Sr. Digital Strategist

About the Role

Key Responsibilities

• Managing the business and growing relationships with all stakeholders within key Automotive Dealership accounts
• Successfully launching new client campaigns and effectively communicating goals & key metrics for success while establishing the relationship post-sale
• Meeting with dealership Owners/GMs, Marketing Directors and/or GSMs to strengthen relationships and engagement
• Utilizing data and real-time market information to make recommendations regarding inventory levels, sales process, marketing efforts, and areas of opportunity
• Crafting and building the story surrounding the results of existing campaigns and delivering that information to key stakeholders
• Using tools such as our Platform, Google Analytics, Google Adwords, Market Share data, and dealership CRM data to understand campaign performance and make suggestions
• Running and commanding the room during reporting meetings to deliver campaign performance information to C-level executives
• Presenting areas for growth to existing clients and sister stores to expand business and increase success

Requirements

• Bachelor's Degree or equivalent education and experience
• Passion for digital advertising and sales
• Minimum three years' experience in a sales or account management role, with direct experience with online marketing or media, working with automotive dealers
• Minimum three years' experience providing account management, including having upselling goals
• At least 3 years of digital marketing experience, including understanding of SEO/Search/Display/Video/Social Media Marketing/lead generation
• Strong team collaboration experience
• Assertive, goal-oriented and self-motivated
• Ability to manage multiple projects and work under deadlines with outstanding organization skills
• Professional communication skills to work directly with customers
• Superior knowledge of digital advertising products (display, search engine marketing, search engine optimization), with the ability to learn new technology
• Ability to proactively troubleshoot and find creative solutions
• Experience with Salesforce.com, Google Analytics; Google AdWords certifications preferred
• Occasional travel could be possible

Nice to Have

• Google AdWords certifications

Qualifications

• Bachelor's Degree or equivalent education and experience