Sr Dir, Content Analytics - CNN Digital Product and Services

About the Role

Key Responsibilities

• Develop comprehensive methodologies to assess performance of individual pieces of content compared to expectations.
• Deeply understand, measure, and explain the news cycle, providing assessments of content and overall digital performance relative to the news cycle of the day.
• Support the growth and deepening of audience engagement for content delivered via streaming products and produce insights with tangible opportunities for editorial teams to act on.
• Inform long-term content strategy through deep analytics and modeling synthesized with research.
• Drive the development of self-serve tools for the newsroom to quickly understand performance and inform real-time decisions for coverage and content promotion.
• Co-lead the conversation on digital performance in daily news meetings with editorial partners.
• Partner with audience and engagement analytic teams to evaluate how content drives overall reach and deepens engagement.
• Develop and lead a team of data analysts who partner with product and editorial teams.
• Execute on the analytic strategy of content groups within CNN, building programs to deliver data analysis, experimentation, and survey-based research.
• Evaluate existing and develop new metrics, reports, and dashboards for internal audiences; create consistent and documented data definitions for key content metrics.
• Apply both quantitative disciplines and creativity to translate data into actionable insights through data visualization.
• Define and validate data by working with business partners to ensure data quality and alignment with company-wide data logic/naming conventions.
• Work with internal or external data partners to process, organize, and connect various data sources, including content metadata, behavioral user data, and third-party audience and customer satisfaction data.

Requirements

• 10+ years of experience in data/analytics or related field.
• 3+ years of experience managing and building an analytics team.
• Experience with BI tools (e.g., Looker, Domo, Tableau).
• Significant experience using SQL to explore and analyze large data sets in cloud environments.
• Experience with providing data requirements while working with structured and unstructured data sets.
• Experience with digital news, streaming content, or relevant digital analytics experience plus strong interest in news.
• Ability to attract, retain, and develop data talent through caring leadership and an inclusive mindset.
• Collaborative approach to partnership.
• Comfortable communicating with diverse backgrounds, seniority levels, and knowledge sets, especially translating complex data concepts into strategic recommendations.
• Logical mindset capable of balancing speed and analytical depth without sacrificing quality.
• A self-starter passionate about data, analytics, and helping others benefit from data-driven decisions.

Nice to Have

• BA/BS degree or higher in Math/Stats, Operations Research, Computer Science, Engineering, or related quantitative field.
• Industry knowledge of digital streaming services and analytical approaches.
• Experience working with editorial teams.
• Strong background in experimentation and statistics.
• Experience with writing Python and R scripts.

Benefits & Perks

• Salary range of $147,966.00 - $274,794.00 per year.
• Annual bonuses, short- and long-term incentives, and program-specific awards.
• Health insurance coverage.
• Employee wellness programs.
• Life and disability insurance.
• Retirement savings plan.
• Paid holidays, sick time, and vacation.