Sr Dir, Marketing Field Activation

Papa John's

Atlanta, GA

Full Time

Director

6 days ago

Job Description

About the Role

The Senior Director, Marketing Field Activation is responsible for leading and delivering against the Papa Johns marketing strategy by building local marketing plans in partnership with operators and franchisees. The role emphasizes translating national strategies into effective local marketing approaches that complement and augment the national marketing calendar, ensuring optimal market level performance and impact. The Senior Director is responsible for measuring marketing and media effectiveness, developing and executing LSM and media strategies, ensuring local activation of targeted CRM strategies, and reporting on impact to revenue and margin targets as part of PJI's business strategy. This role leads a team of Regional Marketing Directors and supports markets from planning to execution in alignment with broader business goals.

Key Responsibilities

Own field activation efforts for field marketing across all local markets
Accountable for DMA level marketing performance, ensuring localized strategies effectively drive commercial impact
Manage weekly and monthly communication to the field consistent with calendar timing
Facilitate connectivity between national and local agencies, inclusive of media agencies
Translate national strategies into localized marketing strategies
Partner with the design team to develop and implement a localized, in-store content strategy
Work closely with field marketing managers to ensure local marketing approach maintains PJI's brand integrity
Stay abreast of market trends and customer preferences to identify opportunities
Demonstrate expertise in media, CRM, LSM, and revenue management to drive effective local marketing strategies and commercial impact

Requirements

7-10 years of experience in brand and field marketing, ideally in multi-unit franchised business
Bachelor's degree in Business Administration, Marketing, Hospitality or related field
Ability to travel up to 50%
Experience in communication management
Ability to translate marketing strategies into actionable plans
Experience collaborating with design teams and managing field marketing coordination
Knowledge of market and competitive analysis, product development, and revenue management
Expertise in media, CRM, LSM, and revenue management

Nice to Have

Experience in multi-unit franchised business
Experience with media agencies and content strategy development

Qualifications

Bachelor's degree in Business Administration, Marketing, Hospitality or related field

Working at Papa John's

Our values include Everyone Belongs, Do The Right Thing, People First, Innovate To Win, and Have Fun. We believe connectedness and belonging are essential, focus on quality and integrity, prioritize taking care of each other, champion innovation, and celebrate the journey together. We emphasize customer centricity, results-driven mindset, continuous improvement, bias for action, and winning together through collaboration.

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