Sr Director, Comm Marketing, PTX & MRD

About the Role

Key Responsibilities

• Analyze and incorporate key market and clinical trends, customer needs and segmentation, disease state insights, and competitive offerings for the development of the product's commercialization strategy.
• Develop product and portfolio positioning, messaging, and brand marketing campaigns for pan-cancer panels.
• Create clear, effective, and integrated strategies, plans, and tactics for product launches including market access planning, publication planning, content development, market development, customer engagement, customer experience, and lead generation.
• Ensure comprehensive training of sales and managed care teams on positioning, key data/messages, competitive strategies/positioning, promotional tools, and programs.
• Develop and manage the commercial marketing budget for product lines in the portfolio and ensure financial targets are maintained.
• Liaise with external groups such as service vendors, advertising/creative agencies, medical communications, and societies/organizations.
• Establish a communication plan that leverages publications and timing to align materials and field sales direction.
• Cultivate and grow thought leaders, and drive participation in advisory boards and speaker development programs.
• Serve as the marketing lead for review and approval of promotional materials for therapy selection sequencing panels.
• Supervise staff, organize and prioritize work, conduct performance reviews, and develop team members.
• Communicate goals clearly to employees, motivate and inspire teams, and maintain morale and engagement.
• Present material to diverse audiences including company meetings, trade shows, executive and board meetings, and customer settings.
• Lead cross-functional teams, influence in a matrix organization, and apply strategic thinking and customer orientation.
• Drive marketing initiatives to achieve commercial targets, and translate complex scientific data into compelling strategies.
• Maintain professional, engaging, and patient-focused communications with internal and external audiences.
• Support company values of accountability, innovation, integrity, quality, and teamwork, and comply with Quality Management System policies.
• Travel up to 25% for work-related activities, including overnight and weekend travel.

Requirements

• Bachelor's Degree in Life Sciences, Business Administration, Marketing, or related field.
• 10+ years of professional experience in the healthcare industry, working in a team setting.
• 8+ years of marketing experience in diagnostic, biopharma, or medical device fields.
• 7+ years of experience in a regulated environment such as CLIA, FDA, CE, or IVDR.
• 5+ years of leadership experience.
• Demonstrated understanding of clinical next-generation sequencing (NGS) marketing for oncology.
• Demonstrated understanding of market development and commercial launches for new products.
• Ability to successfully market products in a highly competitive market.
• Authorization to work in the United States without sponsorship.

Nice to Have

• Advanced degree in Life Sciences, Business Administration, Marketing, or related field.

Qualifications

• Demonstrated ability to perform the essential duties of the position with or without accommodation.

Benefits & Perks

• Paid time off including vacation, holidays, volunteering, and personal time.
• Paid leave for parents and caregivers.
• Retirement savings plan.
• Wellness support.
• Health benefits including medical, prescription drug, dental, and vision coverage.