Sr. Director, Head of Product and Marketing Analytics

About the Role

Key Responsibilities

• Drive data-informed strategies to enhance product performance and marketing effectiveness.
• Develop and execute a data-driven analytics strategy to support the performance optimization of banking products, including deposits, lending, partnerships, payments, cards, checking, and CDs.
• Provide insights to enable customer growth, retention, and engagement across digital and traditional channels.
• Design and execute customer migration strategies from branch banking to digital channels, ensuring profitability and reducing churn.
• Conduct in-depth market research and competitive benchmarking to identify opportunities for product differentiation and innovation.
• Help the business with pricing and profitability strategies based on customer and market insights, ensuring sustainable financial performance.
• Design and operationalize channel attribution models to allocate marketing spend effectively across digital, social, email, SMS, and traditional channels.
• Build and manage marketing mix models (MMM) to guide investment decisions and maximize marketing ROI.
• Collaborate with product and marketing teams to align analytics-driven insights with product positioning and go-to-market strategies.
• Leverage strategy consulting frameworks (e.g., MECE, issue trees) to prioritize initiatives and allocate resources effectively.
• Deliver actionable recommendations to senior leadership to support investment decisions and align product strategies with business objectives.
• Foster collaboration across analytics, product management, and business units to ensure alignment with the bank's transformation goals.
• Stay informed of industry trends, regulatory changes, and best practices to maintain competitive advantage and strategic alignment.

Requirements

• Bachelor's Degree or equivalent work experience in Business Administration, Economics, Finance, IT, or Applied Mathematics.
• 12+ Years of experience in Data Science, Analytics, or Statistics, Business Administration, Economics, Finance, or Applied Mathematics.
• 9+ Years of experience leading and managing a team of data scientists, product or business analysts.
• Strong leadership and team management capabilities to inspire and develop high-performing analytics teams.
• Strategic thinking with the ability to translate complex data into actionable insights for senior leadership.
• Exceptional communication and storytelling skills to influence stakeholders across various business units.
• Ability to apply frameworks like MECE, issue trees, and value driver analysis to tackle complex problems.
• Deep focus on understanding customer needs and driving strategies to meet those needs profitably.
• Strong understanding of industry trends, competitive dynamics, and market research methodologies.
• Experience building financial models to support pricing, profitability, and strategic decision-making.
• Proficiency in leveraging data models to identify opportunities for cross-sell and upsell.

Nice to Have

• Established work history or equivalent demonstrated through a combination of work experience, training, military service, or education.

Qualifications

• Bachelor's Degree in relevant fields.
• Master's Degree in Statistics, Business Administration, Economics, Finance, IT, or Applied Mathematics (preferred).

Benefits & Perks

• The base pay range for this position is between $157,500 and $300,000 USD annually.
• Link to Santander Benefits: Santander Benefits - 2025 Santander OnGoing/NH eGuide (foleon.com)