Sr. Director, HiRel Marketing

About the Role

Key Responsibilities

• Create and execute 5-year marketing strategy and corresponding revenue plan as part of annual strategic planning process
• Develop differentiated product and application roadmaps supported by a clearly articulated value proposition
• Proactively identify Infineon technologies suited for the HiRel market and incorporate them into HiRel's differentiated product roadmap
• Expand system level understanding for focused applications to identify future requirements and define architectures and solutions
• Develop and maintain business cases for all key R&D projects in collaboration with sales, R&D, finance, and operations; prioritize R&D projects according to business priorities
• Work with sales to develop effective Go-To-Market plans, specific account penetration plans, and annual targets to meet 5-year business goals
• Organize competitive intelligence and deploy marketing strategies based on that intel
• Create and maintain key market data including TAM, SAM, and SOM for the business
• Develop pricing strategies for new product introduction (NPI) and existing portfolio to maximize profit and revenue
• Develop training material and technical collateral to facilitate design-in from customers globally
• Contribute to and help develop overall HiRel sales and marketing growth strategies, systems, tools, and processes
• Ensure efficient collaboration with other teams through development of business processes (input, output, RACI, governance, records)
• Leverage existing global IT systems supporting marketing roles and activities
• Travel up to 35% domestically and internationally

Requirements

• 10+ years of experience in semiconductor marketing, systems, or applications management roles
• Experience growing and managing large businesses
• Good understanding of Profit and Loss (P&L) financial statements
• Global business management experience in a diverse cultural environment
• Process and numbers-oriented with a focus on execution
• Strong track record in business development and market share growth
• Knowledge of power electronics
• Strong team management experience (managing teams of 10 or more, including remote management)
• Superior communication skills and ability to work across organizational boundaries
• Great sense of ownership and personal accountability for results
• Legal and ethical operation capabilities

Nice to Have

• Knowledge of space market and space eco-system
• Experience with HiRel products and markets

Qualifications

• Formal educational background not explicitly specified but implied extensive experience in relevant fields

Benefits & Perks

• Competitive salary range based on location, e.g., $197,400 to $271,500 in MA, $220,900 to $303,700 in CA & TX
• Participation in incentive plans
• Work environment characterized by trust, openness, respect, and tolerance
• Equal opportunity employment policies