Sr. Director, Integrated Marketing Campaigns Subscriptions

About the Role

Key Responsibilities

• Lead annual subscription campaigns for each of Pacific Symphony's product lines across all live orchestral music categories.
• Plan, develop, and execute marketing materials including brochures, posters, e-mails, advertisements, web pages, social media campaigns, videos, and other vehicles for both retention and acquisition across owned, earned, and paid media.
• Use all appropriate channels for promoting Symphony programs, including digital, print, television, radio, social media, speaking engagements, collaborative partnerships, cross promotions, and grass-roots approaches.
• Analyze pricing and venue mapping to create optimal revenue and loyalty generating structures.
• Spearhead and serve as a staff liaison with outsourced telemarketing vendor; manage offers and incentives.
• Develop new package and/or experiential offers relevant to evolving consumer tastes, including the current work-in-progress Membership subscription model.
• Contribute actively to the budgeting process; produce ticket revenue projections; manage expenses budgets and sales projections.
• Prepare strategies to compensate for anticipated revenue shortfalls.
• Keep detailed marketing and deadline calendars for all campaigns.
• Track campaign KPIs and weekly reporting across owned, earned, and paid media.
• Develop specific plans to systematically upgrade patron participation and loyalty.
• Coordinate cross-departmental efforts to interpret results of patron building and retention goals and address priorities.
• Help set annual patron retention and growth goals and monitor progress.
• Create and execute team acquisition and prospecting initiatives to drive audience and revenue growth.
• Oversee marketing creative assets from conception through implementation, including key art, graphic design, and video production.
• Protect, enforce, and evolve Pacific Symphony's brand and ensure all advertising adheres to branding guidelines.
• Develop relevant partnerships with local businesses and cultural institutions to enhance awareness and engagement.
• Work concert duty 3-4 times per month, involving evening/weekend hours, and participate as a team member in department events and activities.

Requirements

• Bachelor's degree in marketing, business management, or related field.
• Proven record of generating growth in subscription and/or membership revenue for a performing arts organization using database marketing techniques.
• 10-12+ years of demonstrated success in engaging audiences across owned, earned, and paid media.
• Broad-based knowledge of integrated campaign and database marketing techniques and tools, including digital, social media, and email marketing.
• Proficiency in Excel and Tessitura CRM, with expertise in segmentation, list pulls, and data hygiene.
• Strong planning and project management skills using tools such as Asana or Monday.com.
• Excellent written and verbal communication and persuasion skills.
• Well-organized, deadline-oriented, with exceptional attention to detail.
• Ability to work in both structured environments and situations requiring rapid response and decision-making.
• Proven ability to manage diverse personalities and build relationships.
• Ability to multi-task and handle multiple priorities simultaneously.
• Knowledge of classical and orchestral genres is strongly preferred.

Nice to Have

• MBA degree.

Qualifications

• Bachelor's degree in marketing, business management, or related field.

Benefits & Perks

• Comprehensive compensation and benefits package including retirement plan options.
• Escalating paid vacation, sick, personal days, and holidays.
• Health benefits including medical, dental, vision, life, and long-term disability insurance.
• Flexible spending accounts and employee assistance program.