Sr Director, Marketing Strategy

About the Role

Key Responsibilities

• Lead & develop a high-performing, strategic marketing team by hiring, managing, mentoring, and inspiring team members, fostering a culture of continuous learning and growth.
• Ensure the team possesses cutting-edge skills and operates with autonomy to navigate dynamic market trends.
• Provide regular feedback and conduct performance reviews.
• Drive the use of customer insights and data analytics to deeply understand audiences and inform all strategic planning.
• Oversee the development of audience strategies for recruitment, retention, and re-engagement aligned with business objectives.
• Lead the creation of annual marketing calendars, strategic plans, and integrated multi-channel go-to-market activations with clear objectives and KPIs.
• Build strong relationships and trust with Pillar Leadership and cross-functional teams to understand business priorities.
• Proactively provide strategic marketing counsel, recommending innovative solutions to strengthen organizational objectives.
• Partner with Creative leadership to ensure breakthrough, brand-aligned creative work that drives business outcomes.
• Collaborate with analytics and research teams to establish robust KPIs, dashboards, and measurement frameworks.
• Oversee post-activation reporting, analyze lessons learned, and ensure continuous feedback for strategic refinement.
• Inspire the team to recommend and test innovative ideas, fostering a culture of agility and marketing science.
• Partner with Marketing Planning leadership to implement agile methodologies and optimize workflows for efficiency and speed.
• Oversee marketing budgets, ensuring strategic investment in high-impact initiatives that deliver measurable outcomes.
• Identify and manage vendor relationships, ensuring accountability for quality, time, and budget.
• Translate complex marketing data and strategies into clear insights for senior leadership and stakeholders.
• Act as a strong advocate for audience-centricity, innovation, and the strategic value of marketing in organizational growth.

Requirements

• Bachelor's Degree (Master's Degree preferred) in marketing, business, or a related field.
• Minimum of 7 years of successful marketing experience in a medium-large organization.
• At least 2 years of people leadership experience.
• At least 5 years of leading cross-functional initiatives or teams.
• Driver's License required.
• Passion for mentoring and talent development with a track record of building high-performing teams.
• Highly data-driven mindset with experience leveraging analytics and market research.
• Deep expertise in building integrated marketing strategies and executing with excellence.
• Experience leading enterprise-wide initiatives and influencing diverse groups.
• Strong cross-functional collaboration skills with a win-win mindset.
• Ability to influence individuals and teams at all levels of the organization.
• Excellent interpersonal skills and ability to work strategically and collaboratively.
• Ability to operate effectively in a fast-paced environment.
• Proficiency in Microsoft Office suite.

Nice to Have

• Experience with digital transformation initiatives.
• Experience in nonprofit or healthcare sectors is a plus.

Benefits & Perks

• Generous paid time off policy.
• Medical, dental, and retirement benefits.
• Wellness programs and professional development opportunities.
• Competitive starting salary between $121,000 and $140,000, based on experience and skills.