Sr. Director, Marketing Strategy & Analytics

About the Role

Key Responsibilities

• Create a forward looking point of view on the future of marketing and how we'll drive success.
• Define and drive global marketing strategies through actionable data and deep customer insight.
• Build, mentor, and scale the marketing strategy, analytics and data activation teams, fostering a culture of experimentation and measurable impact.
• Lead annual/quarterly planning, forecasting, and OKR setting to guide execution across all marketing functions.
• Partner across Marketing, Finance, and the GTM org to align go-to-market and growth strategies.
• Own and drive marketing spend efficiencies, ROI analysis, optimization initiatives, and development of executive-ready dashboards.

Requirements

• Bachelor's degree in Marketing, Business, Analytics, or a related field.
• 10 years in marketing strategy, data analytics, or related functions, with 5 years of people leadership.
• Expertise with analytics and BI tools (e.g., Tableau, Salesforce).
• Strong communication, leadership, and cross-functional collaboration skills.

Nice to Have

• Advanced degree (MBA or similar) strongly preferred.
• Experience in SaaS, tech, or high-growth environments preferred.
• Certification in marketing analytics or data science is a plus.

Qualifications

• Formal educational background includes a Bachelor's degree in relevant fields.
• Significant experience in marketing strategy and data analytics roles.
• Proven leadership experience managing teams.

Benefits & Perks

• Competitive pay
• Generous time off, including parental and wellness leave
• Healthcare
• Retirement savings program
• Ample paid sick and personal time off
• Paid parental leave
• Participation in Twilio's equity plan and corporate bonus plan (eligibility varies by location)