Sr. Director, US Marketing, Organized Customers

About the Role

Key Responsibilities

• Act as Moderna's strategic expert for IDNs and HCPs, crafting and implementing integrated engagement strategies that align with commercial objectives and customer needs.
• Provide mentorship and leadership to marketing team members, fostering a high-performing and innovative environment.
• Develop and execute comprehensive marketing strategies for the Organized Customer Segment, targeting Integrated Delivery Networks (IDNs), Health Systems, Public Health entities, Group Purchasing Organizations (GPOs), and Physician Buying Groups (PBGs).
• Design and execute tailored strategies to drive vaccine adoption and awareness through IDNs, while ensuring that HCP-focused initiatives are aligned with overarching goals.
• Craft and communicate compelling value propositions for the Moderna portfolio that align with the goals and objectives of IDNs, health systems, and public health organizations.
• Develop comprehensive, customer-centric engagement plans that leverage insights, data, and multi-channel tactics to reach and influence HCPs effectively.
• Lead collaboration with global and regional teams to create core campaigns for IDNs and HCPs, ensuring seamless integration across digital, traditional, and direct communication channels.
• Provide actionable insights and guidance to field teams for effective execution of HCP and IDN strategies, including training and best-in-class resources for customer interactions.
• Lead cross-functional collaboration with field sales leadership, global marketing, medical affairs, market access, and regulatory teams to ensure alignment and compliance in all customer engagement activities.
• Analyze IDN, Public Sector, HCP engagement metrics to refine strategies, optimize resource allocation, and achieve measurable outcomes.
• Serve as a key liaison between Moderna and HCP stakeholders, advocating for their needs within the organization and ensuring alignment with Moderna's strategic goals.
• Oversee the marketing budget for the Organized Customer Segment, ensuring efficient resource allocation to maximize ROI.
• Ensure all activities meet Compliance, Legal, and Regulatory requirements while delivering the highest quality standards.
• Additional duties as may be assigned from time to time.

Requirements

• Bachelor's degree required.
• A minimum of 12 years of experience in pharmaceutical/vaccine strategic marketing, customer engagement, or sales with a focus on IDNs, HCPs, or other organized customers.

Nice to Have

• Extensive knowledge of the IDN and HCP landscape, including their financial models, operational structures, and decision-making processes.
• Experience designing and implementing customer-centric strategies that drive engagement across IDNs and HCPs.
• Strong understanding of vaccines and infectious diseases, with an ability to communicate complex scientific concepts to diverse audiences.
• Demonstrated ability to build and maintain high-impact relationships with senior leaders in IDNs and HCPs, influencing system-wide healthcare initiatives.
• Expertise in developing multi-channel strategies that incorporate digital, traditional, and innovative outreach techniques tailored to IDNs and HCPs.
• Proven success in navigating complex organizational dynamics and achieving buy-in from cross-functional stakeholders.
• Exceptional project management skills, capable of balancing multiple priorities and delivering results in a fast-paced environment.
• Strategic thinker with strong analytical skills to translate data insights into actionable strategies.
• Collaborative and influential leader, skilled at driving alignment and motivating cross-functional teams to achieve shared goals.
• Entrepreneurial mindset with a passion for improving healthcare delivery and patient outcomes through innovation.
• A desire to make an impact as part of a high-growth, transformational company that is Bold, Relentless, Curious, and Collaborative.

Benefits & Perks

• Best-in-class healthcare coverage, plus a suite of voluntary benefit programs to support your unique needs.
• A holistic approach to well-being, with access to fitness, mindfulness, and mental health support.
• Lifestyle Spending Accounts to personalize your well-being journey.
• Family planning and adoption benefits.
• Generous paid time off, including vacation, volunteer days, sabbatical, global recharge days, and a discretionary year-end shutdown.
• Savings and investment opportunities.
• Location-specific perks and extras.