Sr. Influencer Marketing Strategist (Bay Area)

About the Role

Key Responsibilities

• Build the Influencer Marketing strategy from the ground up, taking the current initiative from a small pilot to fully fledged program.
• Develop and formalize the KQED influencer program's operational framework, including campaign planning, influencer vetting, content creation guidelines, and performance reporting.
• Create a presentation outlining KQED's influencer strategy, including content framework, influencer tiers or segmentation, and measurement approach for program health and growth.
• Determine how to utilize influencers to achieve various business objectives, providing guidance on content types and experiences aligned with KPIs.
• Launch several campaigns, managing them from strategy through execution and reporting.
• Ensure influencers understand brand guidelines while maintaining creative freedom for authentic content.
• Lead implementation and onboarding of new tools or agencies, including working with legal on contracts, writing briefs, and setting up internal teams.
• Oversee agency day-to-day activities or serve as the lead for using the tool, depending on the approach.
• Work cross-functionally with internal teams such as Marketing, Social, and Digital to ensure consistent brand voice across platforms.

Requirements

• Minimum 5 years of direct Influencer Marketing/Management experience.
• Experience with influencer tools and external agency partners.
• Hands-on experience building and managing small, mid-sized, and large-scale influencer programs.
• Proven experience managing a program budget, including vendor negotiations, contract management, and tracking ROI.
• Deep understanding of Bay Area/local community culture, especially in music, food, nightlife, and events, and experience working with Bay Area influencers.
• Ability to speak collaboratively and with authority, rooted in industry data.
• Demonstrated ability to mentor and empower less experienced team members in influencer marketing.
• Proven ability to leverage influencer marketing to drive audiences to content and experiences.
• Experience with multiple channels including YouTube, Meta, Facebook, Instagram, TikTok, etc.

Nice to Have

• Experience working in-house at an Influencer Agency.
• Skilled in presenting directly to senior leadership and stakeholders.
• Experience in the non-profit and/or media/entertainment industries.

Qualifications

• Current authorization to work in the United States without employer sponsorship.
• Ability to perform work in the United States, with a physical location in the U.S.

Benefits & Perks

• Creative Circle's Freelance Employee benefits include eligibility for a Minimum Essential Coverage (MEC) medical plan, dental/vision/term life, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan.
• Sick leave is provided where applicable by law.
• Additional benefits such as a Minimum Value PPO medical plan, Employee Stock Purchase Plan, and paid holidays are based on length and dates of service.