Sr Insight Analyst

About the Role

Key Responsibilities

• Lead end-to-end research initiatives (qualitative and quantitative) supporting the sportsbook & casino business across product, brand, marketing, and commercial functions.
• Translate research into strategy by delivering clear, compelling insights that inform go-to-market (GTM), product, and player growth planning.
• Own and evolve brand health tracking and other foundational programs.
• Leverage behavioral, attitudinal, and demographic data to identify new player segments and growth opportunities.
• Monitor market and competitor trends to inform product and channel innovation.
• Work cross-functionally with analytics, marketing, and product partners to synthesize multiple data sources into holistic insight stories.
• Build and maintain strong stakeholder relationships; ensure insights are implemented and drive measurable business action.
• Guide project scoping, prioritization, and supplier engagement as needed.
• Act as a champion for customer-centric decision making across sportsbook & casino verticals.
• Must be open to occasional travel to Fanatics Betting & Gaming offices and other locations for conferences, events, meetings, and team building activities.

Requirements

• 3+ years experience in research, customer strategy, product marketing, or player engagement roles, ideally in iGaming, digital entertainment, or consumer tech.
• Proven ability to design and deliver impactful research using a range of qualitative and quantitative methods.
• Strong storytelling and communication skills - able to make complex insights simple, relevant, and actionable for business audiences.
• Deep understanding of customer segmentation, user journeys, and player lifecycle strategies.
• Strong commercial acumen and the ability to align research outcomes with business goals.
• Experience working cross-functionally in a fast-paced, data-rich environment.
• Comfort with analytics and behavioral data; SQL or data visualization skills are a plus but not required.
• Have an appetite for learning about the gambling industry and/or existing knowledge of the gambling industry.

Nice to Have

• SQL or data visualization skills.

Qualifications

• Experience in research, customer strategy, product marketing, or player engagement roles in relevant industries.

Benefits & Perks

• Salary range of $110,000 to $130,000, subject to change based on geographical zone.
• Full-time employment.
• Bonus and additional benefits as detailed at https://benefitsatfanatics.com/