Sr. Lifecycle Email Marketing Manager

About the Role

Key Responsibilities

• Own Lifecycle Campaign Execution
• Plan, develop, and execute email and lifecycle strategies that guide consumers from acquisition and first visit through conversion and re-engagement.
• Collaborate with content and creative teams to develop high-converting email copy and CTAs that educate, build trust, and convert visitors into qualified legal leads.
• Build drip campaigns and automation flows across user states to support engagement and lead generation, retention, yield optimization to drive consumer lifetime value, and referrals.
• Ensure cohesive messaging across email and landing or article pages.
• Collaborate with product marketing to amplify the impact of launches, new features, and experiences.
• Performance Tracking & Optimization
• Build and manage all tracking infrastructure including UTM tagging, lead forms, landing pages, and performance dashboards.
• QA all marketing assets (email lists, subject lines, content blocks, links, dynamic fields, and imaging) before launch.
• Design and execute structured A/B tests on messaging, send times, segmentation, design, and CTA format.
• Monitor engagement and performance metrics and translate insights into testable hypotheses.
• Use platforms like Klaviyo, OptinMonster, GA4, and Looker to continuously measure and refine lifecycle flows and user journeys.
• Maintain detailed documentation of campaign performance and lifecycle learnings to accelerate iteration and testing.
• Build Subscriber Relationships
• Develop highly personalized campaigns that deepen engagement and reinforce trust and exceptional customer experience with every message.
• Align lifecycle touchpoints with behavioral triggers to ensure timely, relevant communication.
• Balance short-term conversion with long-term retention, brand equity and customer satisfaction.
• Cross-Functional Collaboration
• Work closely with Product, Content, and Data Teams to map lifecycle strategy to business objectives.
• Partner with design, content, and legal to ensure messaging is legally sound, visually compelling, and aligned with our brand voice, business and consumer objectives.
• Collaborate with legal marketing and SEO teams to ensure email acquisition practices and flows integrate seamlessly with other marketing channels.

Requirements

• 3-5+ years in email and lifecycle marketing, ideally in high-volume B2C or lead generation environments.
• Experience in consumer segmentation.
• Understanding of compliance and regulation, particularly in Legal or Healthcare areas of business.
• Proven track record of building full-funnel lifecycle campaigns that drive user action and improve retention.
• Deep familiarity with A/B testing, segmentation, personalization, across CRM/email platforms.
• Experience with campaign analytics, reporting, and lifecycle optimization.
• Strong copywriting skills that balance persuasion, clarity, and compliance especially in regulated categories like legal or healthcare.
• Ability to manage QA across content, lists, logic, and technical assets with obsessive attention to detail along with ensuring email list cleanliness.
• Working knowledge of data privacy laws such as CCPA.
• Must have the ability to manage partner relationships.

Nice to Have

• Familiarity with legal services marketing.
• Experience in customer and product led growth environments.
• Exposure to Klaviyo, OptinMonster or similar tools and marketing email marketing / automation platforms.
• Working knowledge of HTML/CSS for email editing and troubleshooting or collaborating with developers for solutioning.
• Experience with Figma or Canva for light design tasks.
• High comfort level in fast-paced, high-volume environments where experimentation and rapid iteration are needed.

Qualifications

• Experience in high-volume B2C or lead generation environments.
• Experience with consumer segmentation.
• Knowledge of compliance and regulation in legal or healthcare sectors.
• Proven ability to build full-funnel lifecycle campaigns.

Benefits & Perks

• Health insurance options such as medical, dental, and vision coverage.
• Flexible spending accounts (FSA) for medical and dependent care.
• Short-term and long-term disability insurance.
• Life and AD&D insurance.
• 401(k) retirement savings plan with a company match.
• Paid time off (PTO) and paid holidays.
• Commuter benefits.
• Access to Employee Assistance Program (EAP) and well-being coaching services.
• Voluntary benefits such as home, auto, and pet insurance, and discounted legal and financial services.