Sr. Manager Digital Data Operations

About the Role

Key Responsibilities

• Develop and maintain comprehensive tagging strategies to support accurate and consistent data collection.
• Write detailed tag specifications to guide implementation across digital platforms.
• Conduct user acceptance testing (UAT) to validate tagging accuracy and functionality.
• Ensure all data collection practices comply with privacy regulations and internal standards.
• Lead remediation efforts when data collection issues or privacy concerns arise.
• Support broader implementation projects by providing tagging expertise and technical guidance.
• Oversee a team of analysts, each responsible for tagging work within their respective business units.
• Promote data governance and quality assurance practices to maintain data integrity across platforms.

Requirements

• 7+ years of experience with web analytics tools and tag management platforms (e.g. Adobe Launch, Tealium, Adobe WebSDK, Ensighten, Google Tag Manager, etc.).
• 3+ years of experience implementing and configuring a mobile/web event tracking solution such as Adobe Analytics.
• 3+ years of experience with relevant technical experience with an emphasis on writing technical documentation for web analytics, marketing analytics, and/or CX analytics tools.
• 2+ years of experience with leadership/coaching of team members, resources, and helping to manage and prioritize the backlog.
• Bachelor's degree or equivalent experience (High School Diploma and 5 years relevant experience).
• This is a hybrid job located in either MA, RI, or CT.

Nice to Have

• Master's Degree.
• Strong knowledge of Adobe Stack (Adobe Analytics, Adobe Launch/DTM, Adobe WebSDK, Adobe Target, Adobe Experience Platform).
• Knowledge of Adobe dashboard building to report on key metrics.
• Technical development abilities (Javascript, SQL, etc.).
• Experience with data querying languages and tools to aid in analysis dataset development.
• Demonstrated analytical and problem-solving skills.
• Demonstrated written and verbal communication skills. Able to present to various audiences.
• Create and write training materials for new/existing developers.
• Proven skills in managing teams and multiple projects.

Benefits & Perks

• Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.
• No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.
• Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.