Sr Manager, Digital Experience and Design

About the Role

Key Responsibilities

• Lead the digital experience team in defining and executing design strategies that drive engagement for both internal and external audiences.
• Establish and maintain unified design systems that ensure usability, accessibility, and brand consistency across all platforms.
• Create and optimize robust governance frameworks that maintain quality and alignment across internal and external digital properties.
• Utilize analytics to evaluate experiences, identify gaps, and develop insights into both team member and customer needs and behaviors.
• Drive personalization strategies for key audience segments through data-informed design decisions.
• Partner with Technology, Marketing, and Operations stakeholders to implement test-and-learn strategies, manage technical implementation, and deliver on communication goals.
• Collaborate with content and editorial teams to develop and uphold high-quality content, ensuring an excellent user experience.
• Lead and manage digital channels including Newsroom, Intranet, Retiree Site, email distribution, digital signage, and emerging digital channels.
• Define and track success metrics for all digital touchpoints to inform stakeholder decision-making.
• Coach and mentor digital design teams in best practices, methodologies, and innovative approaches.
• Partner with Product Owners and Technology support teams to develop and execute product roadmaps that enhance digital experiences.
• Act as the voice of internal and external users in leadership discussions, advocating for exceptional digital experiences.

Requirements

• Bachelor's degree in Design, Marketing, Communications, or related field.
• 7+ years of experience in design, with at least 3 years of experience leading a team of designers.
• Strong portfolio demonstrating complex design solutions for internal and external audiences.
• Exceptional analytical ability to evaluate and optimize digital experiences.
• Outstanding leadership skills, including the ability to influence without authority and manage cross-functional teams.
• Excellent communication skills to present complex ideas clearly to all levels of management.
• Experience with Web design platforms such as WordPress, Jive, Unily, SharePoint, TeamSite, Google Flutter.
• Experience with HTML, CSS, JavaScript, jQuery, Bootstrap, web development, and mobile responsive interfaces.
• Knowledge of Adobe Creative Suite and/or other digital design tools such as Sketch.

Nice to Have

• 6+ years of experience leading design teams and managing stakeholders.
• 5+ years of experience in digital marketing, digital design, or customer experience.
• Comprehensive understanding of journey mapping and design thinking methodologies.
• Experience with enterprise software and internal communication platforms.
• Expertise with Adobe Analytics, Google Analytics, Unily, WordPress, and TeamSite.
• Knowledge of front-end technologies and development constraints.
• Experience with A/B testing, usability assessments, and personalization.
• Knowledge of agile frameworks and collaborative design techniques.

Qualifications

• Bachelor's degree in Design, Marketing, Communications, or related field.
• 7+ years of experience in design, with at least 3 years of experience leading a team of designers.

Benefits & Perks

• Travel perks allowing access to 365 destinations on more than 6,800 daily flights.
• Health benefits including medical, dental, prescription, and vision coverage from day one.
• Virtual doctor visits, flexible spending accounts, and wellness programs.
• 401(k) program with employer contributions available after one year.
• Additional benefits such as Employee Assistance Program, pet insurance, and discounts on hotels, cars, cruises, and more.