Sr. Manager, Digital Marketing

About the Role

Key Responsibilities

• Oversee the development and execution of groundbreaking digital marketing campaigns and build growth strategies for both established and developing artists, leading to follower growth and consumption
• Monitor campaigns in real-time, making recommendations for continuous improvement, and create post-mortem analyses to quantify the impact of each campaign
• Collaborate with internal teams including Commercial Revenue, Marketing, Brand Partnerships, Creative and Publicity to build cohesive cross-platform campaigns
• Be responsible for the day-to-day social media strategy, website, and CRM strategies for a designated roster of artists and Warner Records social accounts with a focus on driving fandom, engagement, and music consumption
• Partner with artists, management, and internal departments to develop and maintain an editorial calendar across all social platforms
• Work with internal creatives and external creators to develop high-performing short-form content for Warner Records artists
• Partner with the VP of Paid Media Strategy, Operations and Audience Growth to develop and execute paid media campaigns and CRM strategies
• Work with the Insights team to profile online audiences and build digital marketing strategies based on demographic and psychographic data
• Build and maintain relationships with social media platform representatives and participate in regular update meetings
• Manage online marketing budget spends for each artist on your roster

Requirements

• Bachelor's degree or equivalent
• Minimum of 3+ years professional experience in digital/social media marketing, direct to consumer marketing, or related fields, preferably at a Record Label or music management company
• Outstanding organizational skills, verbal and written communication skills, and expertise in social media content strategy
• Innate ability to lead and mentor
• Project management experience
• Experience with digital marketing plans that are concise and executable
• Passion for fan-focused digital strategies with a solution-oriented mindset
• Ability to excel in a fast-paced, tight timeframe, and team-oriented environment
• Knowledge of how to drive online consumption, engagement, or growth
• Proven leadership in team discussions and client meetings
• Deep understanding of interactive technologies and communication tools including TikTok, Facebook, Instagram, Threads, X, YouTube, Snapchat, Discord, Website, Email/CRM, and social media trends
• Deep knowledge of music trends and culture across multiple genres

Nice to Have

• Photoshop, Illustrator, or other graphic design knowledge
• Experience using project management software such as Monday and Basecamp
• Understanding of social media analytics and posting tools such as Falcon and HootSuite
• Record Label experience
• People management skills
• Short form video creation experience

Qualifications

• Educational background including a bachelor's degree or equivalent

Benefits & Perks

• Salary range of $75,000 to $90,000 annually
• Comprehensive benefits package as outlined in company documents