Sr Manager, Digital Marketing and Analytics

About the Role

Key Responsibilities

• Develop and execute integrated, multi-channel digital marketing strategies to build brand awareness, dealer engagement, and customer loyalty.
• Drive email campaign strategies, including segmentation, automation, and personalization, to maximize engagement and conversions.
• Stay ahead of digital trends, platforms, and tools to continuously enhance marketing performance.
• Lead the strategic direction, development, and optimization of the Salesforce dealer portal to enhance dealer experience and adoption.
• Play a key role in the future launch and integration of Salesforce Marketing Cloud, including strategy, configuration, execution, and adoption planning.
• Integrate digital platforms to streamline data flow, improve personalization, and enhance marketing performance measurement.
• Oversee and guide UI/UX design direction to ensure all digital platforms have intuitive navigation, consistent visual identity, and a seamless user journey that aligns with brand standards.
• Develop and manage marketing analytics frameworks to track campaign performance, customer behavior, and engagement metrics.
• Translate data into actionable insights to guide digital marketing strategy, optimize spending, and improve ROI.
• Lead and mentor a team (direct and/or cross-functional), fostering innovation and accountability.
• Manage vendor relationships, budgets, and timelines for digital marketing projects.

Requirements

• Minimum 8 years of relevant experience in Digital marketing in Consumer Financial Services or Automotive industry.
• Three years of supervisory experience.
• Proven experience managing Salesforce and leading major platform launches.
• Salesforce Marketing Cloud experience is a strong plus.
• Prior experience working within Automotive Finance and consulting experience preferred.
• Bachelor's degree in Business, Marketing, Computer Science, Digital Media, or related field.
• Proficiency in analytics tools such as Adobe Analytics, Google Analytics, Tableau, and Power BI.
• Strong experience with Salesforce and sales tech stacks.
• Proven ability to lead, manage, develop, and mentor direct reports.
• Strong verbal and written communication skills and ability to collaborate with cross-functional teams.

Nice to Have

• Project management certification.
• Salesforce certification.
• AI certification.

Qualifications

• Bachelor's degree in Business, Marketing, Computer Science, Digital Media, or related field.

Benefits & Perks

• Medical, Dental, and Vision plans with no-cost and low-cost options.
• Immediate 401(k) matching and vesting.
• Vehicle purchase and lease discounts plus monthly vehicle allowances.
• Paid Volunteer Time Off with company donation to a charity of your choice.
• Tuition reimbursement.