Sr Manager, Digital Marketing and Analytics

Hyundai Capital America

Irvine, CA

Full Time

Director

23 days ago

Job Description

About the Role

The Sr Manager, Digital Marketing and Analytics at Hyundai Capital America is responsible for leading digital marketing and analytics initiatives that enhance both dealer and customer experiences. This role involves developing and executing digital strategies, managing digital platforms such as Salesforce Dealer portal and Salesforce Marketing Cloud, and overseeing marketing analytics to measure performance and drive insights. Hyundai Capital America offers vehicle financing, leasing, subscription, and insurance solutions to over 2 million consumers and businesses, with a focus on innovation, growth, and diversity. The company values skill development, career advancement, and a diverse, inclusive culture.

Key Responsibilities

Develop and execute integrated, multi-channel digital marketing strategies to build brand awareness, dealer engagement, and customer loyalty
Drive email campaign strategies, including segmentation, automation, and personalization, to maximize engagement and conversions
Stay ahead of digital trends, platforms, and tools to continuously enhance marketing performance
Lead the strategic direction, development, and optimization of the Salesforce dealer portal to enhance dealer experience and adoption
Play a key role in the future launch and integration of Salesforce Marketing Cloud, including strategy, configuration, execution, and adoption planning
Integrate digital platforms to streamline data flow, improve personalization, and enhance marketing performance measurement
Oversee and guide UI/UX design direction to ensure all digital platforms have intuitive navigation, consistent visual identity, and a seamless user journey
Develop and manage marketing analytics frameworks to track campaign performance, customer behavior, and engagement metrics
Translate data into actionable insights to guide digital marketing strategy, optimize spending, and improve ROI
Lead and mentor a team (direct and/or cross-functional), fostering innovation and accountability
Manage vendor relationships, budgets, and timelines for digital marketing projects

Requirements

Minimum 8 years of relevant experience in Digital marketing in Consumer Financial Services or Automotive industry
Three years of supervisory experience
Proven experience managing Salesforce and leading major platform launches
Salesforce Marketing Cloud experience a strong plus
Prior experience working within Automotive Finance as well as consulting experience preferred
Bachelor's degree in Business, Marketing, Computer Science, Digital Media, or related field
Proficiency in analytics tools such as Adobe Analytics, Google Analytics, Tableau, Power BI
Strong experience with Salesforce and sales tech stacks
Proven ability to lead, manage, develop, and mentor direct reports
Strong verbal and written communication skills and ability to collaborate with cross-functional teams
Working knowledge of Microsoft Office Suite

Nice to Have

Project management certification
Salesforce certification
AI certification

Qualifications

Bachelor's degree in Business, Marketing, Computer Science, Digital Media, or related field

Benefits & Perks

Medical, Dental, and Vision plans with no-cost and low-cost options
Immediate 401(k) matching and vesting
Vehicle purchase and lease discounts plus monthly vehicle allowances
Paid Volunteer Time Off with company donation to a charity of your choice
Tuition reimbursement

Working at Hyundai Capital America

Hyundai Capital America is a values-driven company committed to creating a diverse and inclusive culture. It supports internal and external communities through volunteering, philanthropy, and Employee Resource Groups. The company emphasizes skill development, career growth, and fostering innovation within a collaborative environment.

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