Sr Manager, Digital Marketing (PH)

About the Role

Key Responsibilities

• Lead the DCOE Audience Strategy & Community program, setting the strategic vision and overseeing execution for community engagement across all brand and studio platforms.
• Define engagement strategy across the full suite of franchise and studio brands, ensuring a unified yet nuanced approach tailored to each audience and platform.
• Partner closely with cross-functional teams to integrate audience engagement tactics into broader brand, franchise, and marketing campaigns.
• Oversee the strategy, planning, and execution of brand priority aligned creator content and UGC programs across all brands and studios.
• Lead the identification and amplification of organic fan content that supports brand storytelling and franchise priorities for engagement opportunities.
• Ensure creative consistency, compliance, and quality across all externally sourced content, managing internal routing and approvals.
• Develop and socialize best practices and operational guidelines for priority platforms.
• Guide the curation and programming of fan-first content across owned social platforms.
• Monitor content performance and fan behavior to inform content strategy and optimize engagement.
• Collaborate with digital analytics partners and senior leadership to deliver regular reporting on community engagement and platform insights.
• Develop community activations tied to key brand and studio events, premieres, campaigns, and cultural moments.
• Manage systems and operations for Audience Strategy & Community, including tools like Airtable, Google Drive, and process documents.
• Lead, mentor, and develop a team of community and engagement professionals.
• Act as the central point of contact for internal and external partners, driving alignment and executional excellence.

Requirements

• 7+ years of experience in digital marketing, audience engagement, or social media strategy—preferably in entertainment, media, or consumer brands.
• 3+ years of experience managing teams and developing professionals.
• Deep knowledge of fan culture, digital platform behaviors, and evolving social trends across multiple generations and demographics.
• Strong editorial instincts and experience shaping the voice and engagement strategy of global brands.
• Experience leading cross-functional campaigns and managing creator/UGC content pipelines at scale.
• Excellent writing and communication skills.
• Strong interpersonal skills for stakeholder interactions and collaboration.
• Ability to synthesize data and insights into actionable strategies.
• Ability to work effectively in a fast-paced, multi-project environment within a highly matrixed organization.
• BA or BS in Journalism, Film, Marketing, or relevant field, or 5+ years of relevant experience.

Nice to Have

• Previous experience with CRM tools such as AirTable, Smartsheets, and Zendesk.
• Experience with Sprinklr, Creator Studio, Keynote, Google Slides.
• Experience within brand entertainment marketing and/or streaming services.
• Previous experience working with large, matrixed organizations.

Qualifications

• 7+ years of experience in digital marketing, audience engagement, or social media strategy.
• 3+ years of experience managing teams and developing professionals.
• BA or BS in Journalism, Film, Marketing, or relevant field, or 5+ years of experience.

Benefits & Perks

• Salary range in California: $124,900 to $167,500 per year.
• Potential bonus and/or long-term incentive units.
• Full range of medical, financial, and other benefits, dependent on level and position.