Sr. Manager, Industry Marketing

About the Role

Key Responsibilities

• Create and execute a strategic marketing plan for the industry in alignment with our Work Dynamics Life Sciences business' priorities and goals
• Drive the strategy and development of strategic integrated marketing programs to continue to build our brand in the industry and results in marketing generated revenue
• Develop and execute messaging, positioning and go-to-market strategies for our portfolio of solutions - ensuring all externally facing messaging is aligned to our key messages and reflect JLL's unique ability to address the needs of our customers
• Manage the spend, invoice tracking and payment of vendors in line with the marketing budget for the industry
• Monitor market and industry trends that could affect client needs and act as an industry subject matter expert
• Partner with our Centers of Excellence to execute the marketing plans and strategies - including coordination of logistics and timing for tactics like webinars, podcasts, videos, media interviews, social media, events, speaking engagements, etc.
• Lead and manage the creation of relevant industry content to support go-to-market activities (Client stories, videos, blogs, white papers, webinars, sponsored content, etc)
• Work with the business, product, marketing and sales leaders to shape campaign themes across a yearlong+ timeframe
• Collaborate with local and business line marketing teams to ensure leverage and adoption of industry campaigns
• Enhance and measure the effectiveness of our industry .com presence
• Act as a point of escalation during the campaign planning, development, execution and optimization process
• Contribute to or build industry-specific buyer personas, or refine existing buyer personas based on industry knowledge
• Collaborate with partners in sales enablement and marketing operations on a well-defined plan for activating content for lower funnel sales initiatives
• Develop and distribute internal marketing materials and presentations to promote a common understanding of the industry strategy and vision to key business line stakeholders and groups

Requirements

• Experience building and executing B2B strategic marketing plans that range from reputation to demand generation activities and are aligned to business goals
• Ability to link industry offerings to organizational campaign themes and goals
• Listening, probing and interpreting needs of the business
• Strong executive presence, stakeholder management, writing and presenting skills
• Strong creative/ marketing writing and presentation skills
• Proven ability to participate in and influence cross-functional teams
• Strong project management skills to prioritize high impact activities and keep complicated projects moving forward
• Insight gathering and analysis from multiple internal and external data sources (e.g. data providers, social analysis, engagement scores)
• Bachelor's degree in marketing, communications, business or related field
• 8+ years of b-to-b marketing experience
• Proficient in CRM, marketing automation, web analytics and business intelligence (reporting and analysis tools)
• Customer and market-driven orientation with proven record of supporting sales to meet or exceed pipeline and revenue targets
• Demonstrated strong listening, information gathering and skills for uncovering and defining deliverables, needs and outcomes
• Experience creating and implementing proven successful demand creation and lead nurturing programs
• Team player with cross-functional project leadership skills, collaboration
• Highly motivated individual who thrives in a fast-paced team environment and is readily adaptable to changing market and organizational requirements

Nice to Have

• Experience in the large pharma industry

Qualifications

• Bachelor's degree in marketing, communications, business or related field
• 8+ years of b-to-b marketing experience

Benefits & Perks

• 401(k) plan with matching company contributions
• Comprehensive Medical, Dental & Vision Care
• Paid parental leave at 100% of salary
• Paid Time Off and Company Holidays