Sr. Manager, Lifecycle Marketing

About the Role

Key Responsibilities

• Own and optimize the lifecycle marketing strategy for Aura's family product lines to acquire, activate, engage, retain, and re-engage users across multiple channels (email, push, in-app).
• Work with cross-functional teams on go-to-market and ongoing optimization of CLM campaigns for family-focused online safety products.
• Partner closely with the VP of CLM on the long-term engagement strategy for the Aura member base, focusing on increasing ROI through rapid testing and learning, and supporting OB/IB Sales on new initiatives.
• Help to refine customer journey maps and identify pits and peaks.
• Develop and execute personalized campaigns that drive product awareness, activation, and long-term user retention.
• Lead A/B and multivariate testing strategies to optimize campaign performance across creative, messaging, channels, etc.
• Own the full scope of campaign set-up and execution, ensuring data readiness, collaborating with creative teams, and coding/QA-ing/deploying campaigns.
• Become a Braze power user to improve processes, streamline testing, and increase ROI.
• Report on campaign success to the broader marketing organization and become the SME on CLM performance.
• Partner with Data and Data Engineering teams to ensure accurate reporting and enhance customer data points.
• Collaborate with Product and Marketing on go-to-market launches and ongoing campaign support.
• Partner with the broader CLM team on testing ideas and strategies to meet key KPIs.
• Work with Sales on inbound marketing campaigns to support shared KPIs around ARPU and upsell/cross-sell.

Requirements

• 7+ years developing and managing email and in-app campaigns for a B2C-focused program.
• Hands-on experience with a CRM tool (from campaign creation to reporting). Braze experience is a plus.
• Experience working in a highly cross-functional environment managing different stakeholders and initiatives at once.
• Experience in subscription business models and metrics (LTV, churn, etc.) is a plus.
• Experience working on a smaller CLM team and partnering with Director-level+ on strategy and execution.
• Highly analytical with a deep understanding of A/B testing and a desire to own and analyze data.
• Experience with marketing operations functions such as QAing, troubleshooting, and data integrations.
• Excellent writing and communication skills.
• Ability to work with a remote team.

Nice to Have

• Experience with Braze or similar CRM tools.
• Experience in subscription business models and metrics like LTV and churn.

Qualifications

• Formal experience or background in developing and managing email and in-app campaigns.
• Proficiency with CRM tools, especially Braze.
• Experience in a cross-functional environment managing multiple stakeholders.
• Knowledge of subscription business metrics such as LTV and churn.

Benefits & Perks

• Competitive pay ranging from $150,000 to $170,000, depending on experience and location.
• Generous health and wellness benefits.
• Retirement savings plans.
• Parental leave.
• Hybrid work model enabling split time between office and home.