Sr. Manager - Loyalty Customer Lifecycle

About the Role

Key Responsibilities

• Develop and implement comprehensive customer lifecycle marketing strategies to drive engagement, retention, and loyalty across all customer segments.
• Utilize data analytics to segment customers based on behavior, preferences, and purchase history to tailor marketing efforts effectively.
• Plan, execute, and optimize multi-channel marketing campaigns, including email, SMS, social media, and in-app messaging, to nurture customer relationships.
• Develop and manage loyalty programs, referral programs, and other initiatives to increase customer retention and lifetime value.
• Create and implement strategies for seamless omni-channel customer engagement, ensuring a consistent and personalized experience across all touchpoints.
• Collaborate closely with CRM teams to leverage customer data, insights, and tools for effective lifecycle marketing and engagement.
• Analyze customer data to identify trends, insights, and opportunities for improvement. Provide regular reports on key performance metrics and campaign effectiveness.
• Work closely with cross-functional teams, including product, sales, and customer service, to ensure a cohesive and customer-centric approach.

Requirements

• Experience in customer lifecycle marketing, CRM, or a related role, preferably in the retail industry.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Proficiency in marketing automation tools and CRM systems.
• Excellent communication and interpersonal skills.
• Creative thinking and problem-solving abilities.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Nice to Have

• Experience with retail industry customer engagement strategies.
• Knowledge of advanced data analytics and segmentation techniques.
• Familiarity with emerging marketing channels and technologies.

Qualifications

• Relevant experience in customer lifecycle marketing or CRM roles.
• Proficiency with marketing automation tools and CRM systems.

Benefits & Perks

• Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
• One of the most competitive Paid Time Off plans in the industry.
• Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.
• Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.
• Employee stock purchase plan.
• Medical, dental, vision and life insurance.